Journal

Posted by: Nick Vitale

22 March 2012

Skylab Scores English Lacrosse For Digital Strategy, Website & More

Digital innovation studio Skylab has been appointed by English Lacrosse, the sport’s National Governing Body, to create their digital strategy, website and more following a competitive pitch. Set to be unveiled throughout 2012 and beyond, Skylab will be working closely with the English Lacrosse team to create their overarching digital strategy, website, social media and online video marketing platform to help inform, inspire and educate a new generation of lacrosse players.

Nigel Collier, Managing Director, Skylab, comments: ‘Lacrosse is a fantastic action-packed sport with a lot of potential for growth. Skylab are expert in digital sport marketing, working with national governing bodies and major sporting brands such as British Swimming, Round The World Yacht Race and Manchester United.
Skylab have significant experience in increasing both online traffic and increasing offline participation in sport, helping any NGB create new revenue streams from digital platforms. Skylab’s online video platform MediaTank was also seen as an innovative opportunity to promote Lacrosse to a global audience.’

Caroline Royle, Marketing Manager at English Lacrosse, said: ‘Skylab is the ideal partner for us as we evolve our digital strategy and website. Skylab’s strong track record in the sports sector, combined with their expertise across websites, apps, social media and online video marketing, is a winning combination.’

Skylab’s expertise was recognised at the 2011 Big Chip Awards, winning the Best Not For Profit prize for developing the British Gas Swimfit web app for British Swimming. Skylab is carving out a growing niche in the sports sector and has a strong sports heritage, working with high profile organisations such as Manchester United, Manchester City, Round The World Yacht Race and British Swimming.

Interested in hearing about other work we’ve done? Email us via the website or contact us on Twitter @studioskylab.

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