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09 July 2012
Recently, Arsenal Football Club leveraged social media to welcome their latest frontline member, Oliver Giroud. Arsenal delivered a Twitter campaign using hashtags to engage fans and give away prizes.
Sports and social media have proven to be a winning combination time and time again. Arsenal is just the latest club to leverage social media and bring fans one step closer to the players. Social media has found a function and purpose in the majority of our lives in topics ranging from sports to online shopping.
Each time a goliath brand such as Arsenal succeed in using social media to engage fans they only add more credibility to social media and its role in society. Going forward we can expect to, and already do see, industries of all types using social media.
All brands can use social media and digital to leverage their audience and this is something Skylab has demonstrated in the past with projects like the Manchester City Auctions, Man Utd Hospitality Sales Website, and even Clipper Round The World Yacht Race.