British Swimming Points You To The Pool With PoolFinder
Go To The Pool with PoolFinder
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Swimming.org is more then just great content; it’s about participation and getting people in the pools. From young to old, experienced to novices, swimming is one of the only activities that gives the body a full work out. Skylab have been working extremely closely with the National Governing Body for almost 4 years and have recently secured another 3 year contract which only strengthens the existing relationship and partnership.
The NGB’s goal is to drive participation through the website and Skylab have helped drive this need through strategic content placement, a scalable and future proof infrastructure and a will and determination to help the NGB achieve their objectives.
Swimming.org presents its loyal and vast user base with a plethora of aquatics related content, from open water to synchronised swimming, from diving to water polo if you are in search of good quality content the swimming.org website delivers it in abundance.
The NGB needed the ability to provide users of the site as well as future participants information relating to local swimming pools, whether this is club, pool depth, address and contact details, websites, pool status (closed or open), public or private and a host of other vital details that would encourage users to engage.
From that need Skylab and British Swimming recognised the opportunity to develop an easy-to-use full-featured search system for finding pools or swimming clubs, born of this idea is the PoolFinder area of the site: http://www.swimming.org/poolfinder.
PoolFinder has a range of features beyond that of a traditional search tool. Primary features include:
|￭||A frequently updated and maintained database with hundreds of registered pools.|
|￭||Recent pool updates.|
|￭||A focus on a featured leisure centre.|
|￭||A postcode search system for finding pools nearest to you.|
|￭||Advanced search filters such as “Diving Boards,” “Disability Access,” “Women Only Pools,” various pool lengths, and even if the pool has parking available.|
|￭||Further filter capabilities based on whether or not the pool offers ASA “Learn to Swim” events, such as Big Splash registration or a British Gas SwimFit lane.|
|￭||An easy to read legend so anyone using the search feature can see all the amenities associated with a pool|
|￭||Third party widget allowing other websites to implement the Pool Finder application on their own website.|
|￭||Report any issues with content relating to the pool allowing users to qualify the data and ensure its accuracy.|
“The Pool Finder application is another solution to a problem highlighted by the ASA which reaches beyond simply providing pool data. It is another step in the right direction towards increasing participation and encouraging all those who are considering getting into the pool, to just do it. We have to continually break down the barriers to swimming, it is a sport that requires a conscious decision to go out and do it. Unlike running for example where all you need is a pair of training shoes, shorts and the want to step out of the front door.
So it is important to alleviate any barrier that potentially may arise during the decision making process and the Pool Finder website is another step in the right direction to remove these.” Craig Cleaver, Account Director.
Do you need to get your audience active? Are you looking for tools to help increase participation? Contact us on email@example.com or Twitter @studioskylab and let us show you how increase involvement.
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