English Lacrosse Builds Fans A Digital Hub

A New Digital Hub For Fans

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Fans of lacrosse now have a new digital hub to call their own. Skylab reached into their vast experience with National Governing Bodies and developed a new website and design for the English Lacrosse Association to bring an up-to-date, modern and engaging website that is capable of showing off the energy and passion of the sport.

The English Lacrosse Association is responsible for managing the sport of Lacrosse in England including both male and female lacrosse across all age groups as well as camps, Pop Lacrosse, INTO Lacrosse and Team England.

English Lacrosse has a long-term vision "to make Lacrosse one of the major team sports in England by substantially increasing participation for all". So they came to Skylab with a straight-forward request, "How can we build a website that will focus on community, bring our top athletes forward as heroes and representatives of the sport and overall make people excited about playing Lacrosse"

To meet the goals of English Lacrosse Skylab focused digital development on the following areas:

A custom eCRM was developed to help English Lacrosse manage the vast network of lacrosse participants such as coaches, players and fans.
To give lacrosse fans in the UK a home to develop a community Skylab integrated Lacrosse Talk filling it with fixtures, events, image and video content. Social media is at the core of the website and adds value as well as deepens the engagement between the NGB and the community.
ClubFinder was introduced to give website visitors easy access to the various clubs located around England.
An eCommerce system was integrated with the website to help English Lacrosse provide visitors with access to quality lacrosse kit as well purchase courses and camps.
Lacrosse TV was integrated with the website using Skylab's MediaTank product to give English Lacrosse the tools necessary to manage and deliver high quality video to the sites' visitors.

Caroline Royle, Marketing Manager for English Lacrosse said: "Skylab have matched the requirements of English Lacrosse with digital functions to provide real solutions to organisational challenges. The digital hub has been conceived to grow with the organisation, we know what investment will be required in the medium term to ensure our longer term digital vision is achieved."

David Shuttleworth, CEO said: "We knew that English Lacrosse needed the tools to show the passion and energy behind lacrosse in the United Kingdom and the ability to manage and increase interest in the sport. With a custom solution including an eCRM and content delivery platform like MediaTank we were sure that it was the right combination of tools to make that happen."

If increasing participation and developing a community around your event, organisation or venue is part of your project goals contact us via Email at .(JavaScript must be enabled to view this email address) or tweet us at @studioskylab.


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Work

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About

Big Chip 2011 - WINNER Best Not For Profit Project

Skylab is an innovation studio

We specialise in digital strategy & production.

We explore the internet to invent the new...

We are experts in digital strategy, IP, websites, apps, social media and film.

We help clients create a digital strategy that acts as a road map to success across all digital platforms. We also create digital intellectual property for clients that they can own and build on, well into the future.

What's the best way to describe what we do for clients?

We live in the digital wild west. We scout for new methods, ideas, techniques and technologies and blend them into commercially successful solutions for you.

We are unashamedly commercial in our approach. We employ disruptive tactics to help move, shape and fundamentally disrupt markets on behalf of our clients. Many of our solutions are innovative firsts and often set the standard for that industry. We like being the best at what we do, so we'd be happy to help you be the best in your industry too.

From the BBC to the Brit Awards and from Heathrow's T5 to Hollywood, our work has played on some of the biggest canvases in the world.

Our clients come in all shapes and sizes from small businesses to big names such as the Home Office, William Hill, British Swimming, the BBC and Manchester United.

Skylab has an award winning heritage including a BAFTA Award plus two further BAFTA nominations. Our previous experience has also gained us awards from Cream, NME, British Video Association, Roses and Big Chip.

If you would like any advice or guidance about any digital platforms, then please feel free to call us.

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