Morson Group Provides Thousands Of Job Opportunities
Fresh Website, Fresh Jobs
Morson Group (Morson) is a long-standing leading provider of human capital and engineering design solutions to the engineering and technical business sectors. Morson offers services such as recruitment, on-site workforce solutions, contract and permanent recruitment solutions, payroll services, and recruitment technology. Morson's range of recruitment services spans across a number of sectors including Aerospace & Defence, Power, Nuclear & Utilities and Oil & Gas.
Morson had a number of problems to solve in order to best serve their audience consisting of both business and individuals. Morson's previous website offered very little in terms of service and functionality, which made it extremely difficult to update, maintain and work towards developing a longer term strategic plan within the online space.
Morson's existing website was built on a bespoke system meaning Morson couldn't update the content on their own, without the original developer, which meant changes were both time consuming and costly. Morson needed a website that could support their increasing number of services and available roles. They also needed a platform on which they could present a range of content frequently generated to help support clients.
Skylab implemented the following solutions:
|￭||A split of Morson's content between two main sections, Recruitment Solutions (Morson International) and Engineering and Design (Morson Projects). This split allowed Morson to target their content more effectively across their core audiences.|
|￭||The new website was developed on an easy to use but highly customisable content management system.|
|￭||Morson can now make content changes to their website as necessary, in-house, without further costs or assistance from a development agency.|
|￭||Morson is now able to target specific roles that require more attention or higher priority and bring them forward on the site making them more prominent to visitors.|
Due to the changes suggested by Skylab, Morson's website went from showing hundreds of jobs to showing thousands, literally overnight. This was implemented through the integration of a number of bespoke services used by Morson. This provided Morson with the functionality capable of syndicating career opportunities, both to the site and across the web with ease. Since launch, the site has received exponential growth in traffic volumes and career applications, which aligns itself with an increase in job search functionality. Users are moving directly through the site finding roles that are relevant to them instead of landing on a page that is irrelevant and then leaving the site.
With the flexibility within the website and a scalable cloud based infrastructure Morson is now able to grow the size of the site by delivering a range of content to further engage with job seekers and business clients.
Adrian Adair, Operations Director for Morson Group, said, "Skylab presented a strategy that planned out solutions to each of our unique website problems. Their experience proved invaluable in creating a scalable infrastructure and precise content organisation that didn't require an expert's time to manage and maintain. These necessary changes play a critical role in our businesses success by allowing us to quickly adapt, change and organise our website's key areas based on industry and sector requirements."
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