Simply Be Blog
Getting social with Simply Be
JD Williams are the largest most profitable home shopping company in the UK, they have been established for 146 years!
They approached Skylab with a simple objective – to find a different way of promoting one of their brands, Simply Be, through social media.
We were tasked with creating a platform that would allow customers to engage with the brand on a more personal level, through conversation. It was important to Simply Be that their core brand values were communicated to the audience. Our solution would have to be bright and bold, fun and friendly.
Simply Be were keen to step away from the “hard-sell” of their existing e-commerce site. They were looking for a complementary solution that would prove both valuable and informative to their customers.
After an initial Discovery phase it became obvious that Simply Be customers were already fully engaged with social media, they were using Facebook and visiting fashion blogs.
Skylab set about developing a social media platform that consisted of a blog that integrated the Simply Be Facebook page and Twitter feed – bringing everything together in one space that is bright and bold, fun and friendly.
Simply Be are using the platform to deliver fashion news and tips, trend watching, competitions and exclusive offers to their customers. They now have a healthy and growing number of followers across the Blog, Facebook and Twitter.
Check out http://www.simplybeblog.co.uk
Follow Simply Be on Twitter
Or “Like” their page on Facebook
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About
Skylab is an innovation studio.
We specialise in digital strategy & production.
We explore the internet to invent the new...
We are experts in digital strategy, IP, websites, apps, social media and film.
We help clients create a digital strategy that acts as a road map to success across all digital platforms. We also create digital intellectual property for clients that they can own and build on, well into the future.
What's the best way to describe what we do for clients?
We live in the digital wild west. We scout for new methods, ideas, techniques and technologies and blend them into commercially successful solutions for you.
We are unashamedly commercial in our approach. We employ disruptive tactics to help move, shape and fundamentally disrupt markets on behalf of our clients. Many of our solutions are innovative firsts and often set the standard for that industry. We like being the best at what we do, so we'd be happy to help you be the best in your industry too.
From the BBC to the Brit Awards and from Heathrow's T5 to Hollywood, our work has played on some of the biggest canvases in the world.
Our clients come in all shapes and sizes from small businesses to big names such as the Home Office, William Hill, British Swimming, the BBC and Manchester United.
Skylab has an award winning heritage including a BAFTA Award plus two further BAFTA nominations. Our previous experience has also gained us awards from Cream, NME, British Video Association, Roses and Big Chip.
If you would like any advice or guidance about any digital platforms, then please feel free to call us.
Thank you for visiting...
Services
Digital Strategy
We help you develop a commercially viable digital strategy that delivers measurable success.
- Research & Analysis
- Ideas & Solutions
- Tracking & Evaluation
Intellectual Property
We create digital IP for some of the biggest brands in the world, giving them a significant strategic advantage over competitors.
Websites
Our websites are highly engaging, beautifully designed, technically advanced and comply with international web standards.
- Content managed (CMS)
- Open source
- E-commerce
Apps
We are constantly innovating, creating new apps for all digital platforms.
- Websites
- Mobile
- Facebook, Twitter etc
Social Media
We help clients understand the potential of social media and how they can use it to gain loyal fans, followers and customers and importantly generate new business.
- Strategy
- Build & Deploy
- Listen & Evolve
Film
Film production is in our blood and becomes a powerful way to communicate your message when combined with our digital distribution channels.
- Corporates & Commercials
- Events
- Motion Graphics
Contact
Get in touch
Call us on:
0161 877 0004
Email us: hello@studioskylab.com
Skylab Ltd
386A Cooper House
Third Avenue
Manchester
M17 1JE
Press
Skylab are happy to help with comment, opinion pieces or articles. Email or call for a chat.
Email address: press@studioskylab.com
Careers
We're always looking for good people for full time, part time and freelance opportunities.
Email your CV to: careers@studioskylab.com (No agencies please)



