Simply Be Blog
Getting social with Simply Be
JD Williams are the largest most profitable home shopping company in the UK, they have been established for 146 years!
They approached Skylab with a simple objective - to find a different way of promoting one of their brands, Simply Be, through social media.
We were tasked with creating a platform that would allow customers to engage with the brand on a more personal level, through conversation. It was important to Simply Be that their core brand values were communicated to the audience. Our solution would have to be bright and bold, fun and friendly.
Simply Be were keen to step away from the "hard-sell" of their existing e-commerce site. They were looking for a complementary solution that would prove both valuable and informative to their customers.
After an initial Discovery phase it became obvious that Simply Be customers were already fully engaged with social media, they were using Facebook and visiting fashion blogs.
Skylab set about developing a social media platform that consisted of a blog that integrated the Simply Be Facebook page and Twitter feed - bringing everything together in one space that is bright and bold, fun and friendly.
Simply Be are using the platform to deliver fashion news and tips, trend watching, competitions and exclusive offers to their customers. They now have a healthy and growing number of followers across the Blog, Facebook and Twitter.
Check out http://www.simplybeblog.co.uk
Follow Simply Be on Twitter
Or "Like" their page on Facebook
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Skylab is an innovation studio
We specialise in digital strategy & production.
We explore the internet to invent the new...
We are experts in digital strategy, IP, websites, apps, social media and film.
We help clients create a digital strategy that acts as a road map to success across all digital platforms. We also create digital intellectual property for clients that they can own and build on, well into the future.
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