sk:n Switch-on To Mobile Audience

sk:n customers get a new mobile site

Skylab is hiring!


sk:n clinic's customers can now surf on the move more easily thanks to a new adaptive mobile site developed by Skylab.

We've been working closely with sk:n for a number of years, tasked initially to deliver a website to promote the company's services and increase brand awareness and exposure. Since launch, the source of sk:n's web traffic has continually evolved. 15% of traffic now comes from mobile users using devices such as the iPhone. This is a clear indication of technical progress among sk:n visitors and their adoption of mobile technology to access and browse the sk:n website. We therefore advised sk:n to optimise the site to meet the demands of mobile users.

Through Google Analytics, we were able to identify which areas of sknclinics.co.uk were in high demand on mobile devices. More importantly, we also discovered areas that were not in demand. Following analysis of these results, Skylab recommended an adaptive design approach for the most popular parts of the site to improve the overall browsing experience.

Visitors browsing sknclinics.co.uk on iPhone and Android are now automatically presented with a version of the site that is uniquely tailored to suit each individual device, ensuring key information and calls to action remain in view. We focused on iPhone and Android as these are the most widely used mobile devices among sk:n customers.

The adaptive mobile site allows a faster, more optimised customer interaction as they don't have to scroll around a site that is too big for their device screen. It also means potential customers can browse sk:n's website, find clinics and book free consultations quickly and easily. We will continue to monitor the results and analyse the flow of users in order to further develop the adaptive site in line with customers' needs.

If you'd like to discuss adaptive web design with us, we'd love to chat. Tweet us @studioskylab or email .(JavaScript must be enabled to view this email address).

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Work

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About

Big Chip 2011 - WINNER Best Not For Profit Project

Skylab is an innovation studio

We specialise in digital strategy & production.

We explore the internet to invent the new...

We are experts in digital strategy, IP, websites, apps, social media and film.

We help clients create a digital strategy that acts as a road map to success across all digital platforms. We also create digital intellectual property for clients that they can own and build on, well into the future.

What's the best way to describe what we do for clients?

We live in the digital wild west. We scout for new methods, ideas, techniques and technologies and blend them into commercially successful solutions for you.

We are unashamedly commercial in our approach. We employ disruptive tactics to help move, shape and fundamentally disrupt markets on behalf of our clients. Many of our solutions are innovative firsts and often set the standard for that industry. We like being the best at what we do, so we'd be happy to help you be the best in your industry too.

From the BBC to the Brit Awards and from Heathrow's T5 to Hollywood, our work has played on some of the biggest canvases in the world.

Our clients come in all shapes and sizes from small businesses to big names such as the Home Office, William Hill, British Swimming, the BBC and Manchester United.

Skylab has an award winning heritage including a BAFTA Award plus two further BAFTA nominations. Our previous experience has also gained us awards from Cream, NME, British Video Association, Roses and Big Chip.

If you would like any advice or guidance about any digital platforms, then please feel free to call us.

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Services

Digital Strategy

We help you develop a commercially viable digital strategy that delivers measurable success.

  • Research & Analysis
  • Ideas & Solutions
  • Tracking & Evaluation

Intellectual Property

We create digital IP for some of the biggest brands in the world, giving them a significant strategic advantage over competitors.

Websites

Our websites are highly engaging, beautifully designed, technically advanced and comply with international web standards.

  • Content managed (CMS)
  • Open source
  • E-commerce

Apps

We are constantly innovating, creating new apps for all digital platforms.

  • Websites
  • Mobile
  • Facebook, Twitter etc

Social Media

We help clients understand the potential of social media and how they can use it to gain loyal fans, followers and customers and importantly generate new business.

  • Strategy
  • Build & Deploy
  • Listen & Evolve

Film

Film production is in our blood and becomes a powerful way to communicate your message when combined with our digital distribution channels.

  • Corporates & Commercials
  • Events
  • Motion Graphics
Video CMS for developers | MediaTank
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Contact

Get in touch

Call us on:
0161 877 0004

Email us: hello@studioskylab.com

Skylab
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Manchester
M17 1JE

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Press

Skylab are happy to help with comment, opinion pieces or articles. Email or call for a chat.

Email address: press@studioskylab.com

Careers

We're always looking for good people for full time, part time and freelance opportunities.

Email your CV to: careers@studioskylab.com (No agencies please)

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