sk:n Switch-on To Mobile Audience
sk:n customers get a new mobile site
sk:n clinic's customers can now surf on the move more easily thanks to a new adaptive mobile site developed by Skylab.
We've been working closely with sk:n for a number of years, tasked initially to deliver a website to promote the company's services and increase brand awareness and exposure. Since launch, the source of sk:n's web traffic has continually evolved. 15% of traffic now comes from mobile users using devices such as the iPhone. This is a clear indication of technical progress among sk:n visitors and their adoption of mobile technology to access and browse the sk:n website. We therefore advised sk:n to optimise the site to meet the demands of mobile users.
Through Google Analytics, we were able to identify which areas of sknclinics.co.uk were in high demand on mobile devices. More importantly, we also discovered areas that were not in demand. Following analysis of these results, Skylab recommended an adaptive design approach for the most popular parts of the site to improve the overall browsing experience.
Visitors browsing sknclinics.co.uk on iPhone and Android are now automatically presented with a version of the site that is uniquely tailored to suit each individual device, ensuring key information and calls to action remain in view. We focused on iPhone and Android as these are the most widely used mobile devices among sk:n customers.
The adaptive mobile site allows a faster, more optimised customer interaction as they don't have to scroll around a site that is too big for their device screen. It also means potential customers can browse sk:n's website, find clinics and book free consultations quickly and easily. We will continue to monitor the results and analyse the flow of users in order to further develop the adaptive site in line with customers' needs.
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Skylab is an innovation studio
We specialise in digital strategy & production.
We explore the internet to invent the new...
We are experts in digital strategy, IP, websites, apps, social media and film.
We help clients create a digital strategy that acts as a road map to success across all digital platforms. We also create digital intellectual property for clients that they can own and build on, well into the future.
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