Skylab Conquers The Court With Battle Badminton’s Social Hub

Let Battle Commence

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BADMINTON England is the National Governing Body for badminton in England, dedicated to promoting the sport of badminton by enabling more people to play badminton and giving those with talent the opportunity to fulfil their potential.

BADMINTON England is focused on increasing opportunities to play across all levels of abilities through innovative programmes such as Battle Badminton. BADMINTON England is funded, in part, by Sport England and is tasked to drive engagement and increased levels of play across all skill levels.

Working in partnership Skylab and BADMINTON England seized the opportunity to create a social platform built for players to engage with new and existing opponents across towns, cities, regions and nationally.

Battle Badminton was born delivering a platform that:

Provides a central online area where players from across the country could find new opponents, share their love of the game and be motivated to not only play more badminton but also improve.
Is fully inclusive of best practise from successful social media platforms as well as other sporting trackers and specific sport related platforms.
Allows players to achieve rewards by playing and supports transparency of player and team development through leagues.
Allows tracking of progress within a venue, region and at a national level.
Allows visitors to register for accounts enabling them to share the enjoyment with friends.
Enables players to challenge anyone from anywhere in the country by selecting a mutual venue, so when away from home the member can still participate in their favourite sport.
Encourages users to ‘Rise the Ranks’ using a martial art type ranking system - the more points you achieve the higher your player shield - from white through black.
At the time of publishing there are over 3,500 members (growing steadily each day) whom have signed up to battle. New functionality is being added all the time, including a new doubles feature, with private and ‘friend’ leagues on the horizon. The first 10,000 places are free for sign up and BADMINTON England has ambitions to increase Battle members in order to hold end of season play-offs involving the country’s top players from each region.

Off the back of the project Skylab was also commissioned to create a series of promotional videos. By delivering these videos in parallel Skylab drove further interest in the platform delivering players from all over the country to the social hub. Now Skylab and BADMINTON England are on another new adventure with the development of Battle Badminton – ‘The Upper Realm’ - developed for professional and semi-professional players to challenge online and battle on court during the off-season. This exciting new platform will be launched in summer 2014.

Simon Hughes, Head of Recreational Badminton at, BADMINTON England, said: “Skylab has enabled badminton players from around the country to join a centralised community that improves the enjoyment of the game. Battle Badminton also provides an ideal hub for BADMINTON England to reach our grassroots community of players. With Skylab’s guidance and support we believe this is the kind of digital innovation necessary to bring our organisation closer to our fans and community.”

As the website is built on a responsive platform there’s also no need to worry about a mobile or device specific version of the site. Check out Battle Badminton for yourself.

Do you need to get your audience active? Are you looking for tools to help increase participation? Contact us on .(JavaScript must be enabled to view this email address) or Twitter at @studioskylab

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Work

  • Skylab Drive New Digital Strategy For England Golf

  • AIBA Brings Live Results To Fans

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  • AquaZone Magazine Goes Digital

  • Skylab Conquers The Court With Battle Badminton’s Social Hub

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About

Big Chip 2011 - WINNER Best Not For Profit Project

Skylab is an innovation studio

We specialise in digital strategy & production.

We explore the internet to invent the new...

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From the BBC to the Brit Awards and from Heathrow's T5 to Hollywood, our work has played on some of the biggest canvases in the world.

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