Skylab Delivers First Round Win With AIBA Pro Boxing Website

1-0 For AIBA Pro Boxing

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UPDATE:

We've recently updated the AIBA Pro boxing website to include a schedule as well as results.

The schedule makes it quick and easy to see the upcoming matches, who is fighting who and quickly reference the fight card. It's easy to filter the schedule by the city and weight class helping users find exactly what they're looking for when they're looking for it.

The results page complements the schedule by providing a list of match results filterable by date, city and weight class and as the site is responsive it brings the same benefits to all users regardless of platform.




AIBA Pro Boxing (APB) is a new competition within the International Boxing Association. APB is based on individual rankings and showcases the best elements of Pro Boxing. For the first time in history this competition allows boxing fans to watch a comprehensive, merit-based ranking system.

The APB website is the first of three new websites to be built by Skylab for the International Boxing Association.

aibaproboxing.com has been developed on an easy-to-use but highly customisable content management system (CMS) that allows for versatile plugin integrations, scalability and powerful infrastructure, an open-source codebase and brilliant media-management tools.

The timeline for the site is spread across multiple phases initially introducing features such as:

Big, bold and beautiful full-page imagery using custom photography of boxers and fights.
A dedicated news publishing platform.
A gallery section capable of hosting a range of images and content organised by a number of administrator-selected ways.
An infinite number of forms enabling data capture for website administrators.
A range of selectable call-to-actions to increase engagement opportunities and resurface relevant content.
A selection of advertising banners to bring in sponsors or advertisers for the platform.
Expertly integrated SEO tools to enable easy sitemaps, titles and metadata management across the site.
Highly-customisable boxer profiles organised by weight-class and country and capable of hosting unique imagery, key profile text and other media helping to promote the individual boxer and the organisation.

Beyond that feature list Skylab implemented a responsive design strategy, meaning no matter what device is used to visit the site such as tablet, mobile or desktop computer, the visitor gets the best possible experience.

Visitors are given the best possible experience to learn about APB and its community. Through the use of categorisation visitors can also search and filter content most relevant to them. The site is currently available to view in three languages; English, Spanish and Russian and integrates with APB’s Social Media platforms.

The next phase of the website will be released in Autumn to intentionally align with the new APB season. New web development will provide new site features including a Schedule, Rankings and Results. Meanwhile you can check out the site at aibaproboxing.com

The President of AIBA said, “On behalf of the entire boxing community, I am extremely happy that we have now set another milestone in the development of our beloved sport”, stated AIBA President Dr Ching-Kuo Wu. “APB aims at bringing boxing back to a mainstream position in the world of sports by taking into account the needs of its fans. As of October 2014, only the very best boxers on the planet will compete against each other in a merit based and comprehensive ranking system, with transparent and fair judging. APB is an absolute revolution and it will soon crown the only indisputable World Champions.”

Albina Krasnodemska , APB PR and Communications Manager also added, “Skylab have created a solution for AIBA that is responsive in design and gives users the best possible experience to learn about APB and its community on the site whether they use a tablet, mobile or desktop device.“

Do you need to get your audience active? Are you looking for tools to help increase participation? Contact us on .(JavaScript must be enabled to view this email address) or Twitter at @studioskylab


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Work

  • Skylab Drive New Digital Strategy For England Golf

  • AIBA Brings Live Results To Fans

  • Holt Lloyd Launch International Sites

  • AquaZone Magazine Goes Digital

  • Skylab Conquers The Court With Battle Badminton’s Social Hub

  • Skylab Delivers First Round Win With AIBA Pro Boxing Website

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About

Big Chip 2011 - WINNER Best Not For Profit Project

Skylab is an innovation studio

We specialise in digital strategy & production.

We explore the internet to invent the new...

We are experts in digital strategy, IP, websites, apps, social media and film.

We help clients create a digital strategy that acts as a road map to success across all digital platforms. We also create digital intellectual property for clients that they can own and build on, well into the future.

What's the best way to describe what we do for clients?

We live in the digital wild west. We scout for new methods, ideas, techniques and technologies and blend them into commercially successful solutions for you.

We are unashamedly commercial in our approach. We employ disruptive tactics to help move, shape and fundamentally disrupt markets on behalf of our clients. Many of our solutions are innovative firsts and often set the standard for that industry. We like being the best at what we do, so we'd be happy to help you be the best in your industry too.

From the BBC to the Brit Awards and from Heathrow's T5 to Hollywood, our work has played on some of the biggest canvases in the world.

Our clients come in all shapes and sizes from small businesses to big names such as the Home Office, William Hill, British Swimming, the BBC and Manchester United.

Skylab has an award winning heritage including a BAFTA Award plus two further BAFTA nominations. Our previous experience has also gained us awards from Cream, NME, British Video Association, Roses and Big Chip.

If you would like any advice or guidance about any digital platforms, then please feel free to call us.

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