Skylab Delivers Responsive Design Website For ITN Productions
One Website, All Devices
In the lightning fast creative and commercial media creation industry the best thrive and the rest fade away. ITN Productions (ITNP) is the bespoke production hub for ITN creating content for the corporate, commercial, broadcast and digital sectors for clients like Virgin, L'Oreal, Unilever, Morrisons and the Guardian. ITN Productions needed a digital platform that would bring them beyond their competitors while solving a number of problems, such as:
|￭||Develop and foster lead generation for new business.|
|￭||Showcase their work for pitching directly to brands.|
|￭||Promote their content and services.|
|￭||Enable publishing clients to purchase video clips or log in to ITNP's syndication network.|
|￭||Serve as a platform for a regularly updated portfolio of industry news content.|
|￭||Is responsive in design, making it work across all platforms including but not limited to mobile, tablet and desktop.|
|￭||Organises the wide range of content making it easily navigable.|
|￭||Makes it easy to filter or drill down to relevant content areas.|
|￭||Integrates with ITNP's custom in-house video hosting platform.|
|￭||Integrates social media sharing.|
|￭||Provides a platform for hosting insight documents and free white papers for distribution.|
|￭||Acts as a resource for their clients with information on recent industry trends and research.|
|￭||Allows for custom landing page generation.|
|￭||Showcases staff, featured news, work, clients, resources and tweets.|
|￭||Acts as a pitching tool allowing teams to build their pitches using the website, and then present these pitches.|
|￭||Replaces the need and reliance on PowerPoint proposals.|
|￭||Allows for site customisation delivering a unique experience for each client.|
The final solution is a fully responsive site and a great experience. Visit http://www.itnproductions.co.uk and try dragging the corner of your browser around the screen to see the site dynamically change based on the browser size.
Simon Baker, Business Development Director said: "The new ITN Productions website was a really big opportunity for us, it was the first time we had invested in building our online presence for B2B marketing. This meant we needed a team that would not only deliver an industry leading solution, but a team that had a thorough understanding of our business and industry. Skylab delivered, they have matched great design with cutting edge technical know-how and made an online experience that matches our brand and that will drive growth in our business".
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