Skylab Drive New Digital Strategy For England Golf

Digital Strategy For England Golf

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Innovative digital agency Skylab have delivered a new digital strategy for England Golf that will set the agenda for golf for the next 5 to 10 years. Skylab were appointed by the national governing body based in Woodhall Spa, Lincolnshire.

Nick Pink, England Golf CEO said, “England Golf commissioned Skylab to develop the most comprehensive digital strategy in England Golf’s history. Working in a spirit of true partnership and collaboration, Skylab conducted numerous workshops with England Golf staff at all levels, as well as engaging with the entire golf ecosystem including counties, golf clubs, members, non-members, retailers, publishers, broadcasters and sponsors etc.

Throughout the process Skylab sought to understand the influence of our complex stakeholders, advising on digital platforms and opportunities that would achieve the vision ambitions outlined in our Strategic Plan. The team really did engage with our brief, and fully immersed themselves in our business to provide a solution bespoke to both our short term and longer term needs that would deliver operational efficiencies, create new commercial opportunities and add value to golfers and the golf community.

If our experience is anything to go on, then Skylab clearly have the expertise to create and develop digital strategies that will support and maximise the opportunities for organisations looking to achieve their goals and aspirations.”

The England Golf digital strategy is one of many recent projects delivered by Skylab for clients such as the International Table Tennis Federation (ITTF), Sports Publications and the Amateur International Boxing Association (AIBA). Skylab are recognised worldwide for their leadership in creating digital strategies and innovative websites, web applications, social media and video platforms for sporting organisations, national governing bodies and world federations.

Nigel Collier, Managing Director of Skylab said, “It’s no secret that membership of golf clubs has been on the decline for many years. Skylab’s new digital strategy for England Golf is the most comprehensive strategy we have ever created. It is the culmination of a three and a half year journey of collaboration, that has seen the team totally immersed and going the extra mile at every possible opportunity.

We have worked with the entire golf ecosystem to devise this game changing digital strategy that is a watershed moment for the game of golf. The baton has been well and truly passed to England Golf. If executed correctly, we should see an operationally efficient governing body driving a sustainable increase in golf club membership, digital engagement with independent golfers on a scale never seen before and the realisation of very significant commercial potential, generating new revenue streams in excess of seven figures.”

Skylab’s expertise in digital strategy and production for sport and physical activity helps England Golf to deliver on Sport England’s ‘Towards An Active Nation’ strategy and the government’s ‘Sporting Future’ agenda.

Nigel Collier, Managing Director of Skylab, holding the Ryder Cup.

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Skylab is an innovation studio

We specialise in digital strategy & production.

We explore the internet to invent the new...

We are experts in digital strategy, IP, websites, apps, social media and film.

We help clients create a digital strategy that acts as a road map to success across all digital platforms. We also create digital intellectual property for clients that they can own and build on, well into the future.

What's the best way to describe what we do for clients?

We live in the digital wild west. We scout for new methods, ideas, techniques and technologies and blend them into commercially successful solutions for you.

We are unashamedly commercial in our approach. We employ disruptive tactics to help move, shape and fundamentally disrupt markets on behalf of our clients. Many of our solutions are innovative firsts and often set the standard for that industry. We like being the best at what we do, so we'd be happy to help you be the best in your industry too.

From the BBC to the Brit Awards and from Heathrow's T5 to Hollywood, our work has played on some of the biggest canvases in the world.

Our clients come in all shapes and sizes from small businesses to big names such as the Home Office, William Hill, British Swimming, the BBC and Manchester United.

Skylab has an award winning heritage including a BAFTA Award plus two further BAFTA nominations. Our previous experience has also gained us awards from Cream, NME, British Video Association, Roses and Big Chip.

If you would like any advice or guidance about any digital platforms, then please feel free to call us.

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We help you develop a commercially viable digital strategy that delivers measurable success.

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We create digital IP for some of the biggest brands in the world, giving them a significant strategic advantage over competitors.


Our websites are highly engaging, beautifully designed, technically advanced and comply with international web standards.

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We are constantly innovating, creating new apps for all digital platforms.

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