Skylab Drive New Digital Strategy For England Golf

Digital Strategy For England Golf

Skylab is hiring!


Innovative digital agency Skylab have delivered a new digital strategy for England Golf that will set the agenda for golf for the next 5 to 10 years. Skylab were appointed by the national governing body based in Woodhall Spa, Lincolnshire.

Nick Pink, England Golf CEO said, “England Golf commissioned Skylab to develop the most comprehensive digital strategy in England Golf’s history. Working in a spirit of true partnership and collaboration, Skylab conducted numerous workshops with England Golf staff at all levels, as well as engaging with the entire golf ecosystem including counties, golf clubs, members, non-members, retailers, publishers, broadcasters and sponsors etc.

Throughout the process Skylab sought to understand the influence of our complex stakeholders, advising on digital platforms and opportunities that would achieve the vision ambitions outlined in our Strategic Plan. The team really did engage with our brief, and fully immersed themselves in our business to provide a solution bespoke to both our short term and longer term needs that would deliver operational efficiencies, create new commercial opportunities and add value to golfers and the golf community.

If our experience is anything to go on, then Skylab clearly have the expertise to create and develop digital strategies that will support and maximise the opportunities for organisations looking to achieve their goals and aspirations.”

The England Golf digital strategy is one of many recent projects delivered by Skylab for clients such as the International Table Tennis Federation (ITTF), Sports Publications and the Amateur International Boxing Association (AIBA). Skylab are recognised worldwide for their leadership in creating digital strategies and innovative websites, web applications, social media and video platforms for sporting organisations, national governing bodies and world federations.

Nigel Collier, Managing Director of Skylab said, “It’s no secret that membership of golf clubs has been on the decline for many years. Skylab’s new digital strategy for England Golf is the most comprehensive strategy we have ever created. It is the culmination of a three and a half year journey of collaboration, that has seen the team totally immersed and going the extra mile at every possible opportunity.

We have worked with the entire golf ecosystem to devise this game changing digital strategy that is a watershed moment for the game of golf. The baton has been well and truly passed to England Golf. If executed correctly, we should see an operationally efficient governing body driving a sustainable increase in golf club membership, digital engagement with independent golfers on a scale never seen before and the realisation of very significant commercial potential, generating new revenue streams in excess of seven figures.”

Skylab’s expertise in digital strategy and production for sport and physical activity helps England Golf to deliver on Sport England’s ‘Towards An Active Nation’ strategy and the government’s ‘Sporting Future’ agenda.

Nigel Collier, Managing Director of Skylab, holding the Ryder Cup.

Related Work

  • AIBA Brings Live Results To Fans

  • Skylab Conquers The Court With Battle Badminton’s Social Hub

  • Skylab Delivers First Round Win With AIBA Pro Boxing Website

  • English Lacrosse Builds Fans A Digital Hub

  • Myswimming.org


Back to top

Work

  • Skylab Drive New Digital Strategy For England Golf

  • AIBA Brings Live Results To Fans

  • Holt Lloyd Launch International Sites

  • AquaZone Magazine Goes Digital

  • Skylab Conquers The Court With Battle Badminton’s Social Hub

  • Skylab Delivers First Round Win With AIBA Pro Boxing Website

  • Watch out! Skylab’s New Video Wordpress Theme

  • Swimfit Web App

  • English Lacrosse Builds Fans A Digital Hub

  • Myswimming.org

  • BMC TV Summits With MediaTank

  • SwimmingTV Steps Up To The London 2012 Olympic Games

  • British Swimming Points You To The Pool With PoolFinder

  • Yonex All England Badminton Championships Bring The Heat

  • Careers In Aquatics

  • Manchester City Auctions

  • British Paralympic Association

  • Skylab Makes Big Splash

  • British Swimming

  • Man Utd Hospitality Sales Website

  • Skylab’s Recipe for Success with Breville’s Turn on your Creativity

  • Skylab Delivers Responsive Design Website For ITN Productions

  • Skylab Creates Authentic Content For Authentic Food

  • Morson Group Provides Thousands Of Job Opportunities

  • Skylab’s MediaTank Hosts National Film And Television School

  • sk:n Switch-on To Mobile Audience

  • Skylab Launches Hasselblad tv

  • 2012 British Gas Swimming Championships

  • sk:n E-Commerce

  • Philip Lawrence Awards

  • Simply Be Blog

  • InjuryLawyers4U Website

  • Ruth Badger, Branding & Website

  • Burnage Media Arts College

  • Cassons Website

  • SnoKart Website

  • SnoKart Brand

  • HouseTraders

  • Splintered The Movie

  • Trexx & Flipside

  • Cassons For Counsel

About

Big Chip 2011 - WINNER Best Not For Profit Project

Skylab is an innovation studio

We specialise in digital strategy & production.

We explore the internet to invent the new...

We are experts in digital strategy, IP, websites, apps, social media and film.

We help clients create a digital strategy that acts as a road map to success across all digital platforms. We also create digital intellectual property for clients that they can own and build on, well into the future.

What's the best way to describe what we do for clients?

We live in the digital wild west. We scout for new methods, ideas, techniques and technologies and blend them into commercially successful solutions for you.

We are unashamedly commercial in our approach. We employ disruptive tactics to help move, shape and fundamentally disrupt markets on behalf of our clients. Many of our solutions are innovative firsts and often set the standard for that industry. We like being the best at what we do, so we'd be happy to help you be the best in your industry too.

From the BBC to the Brit Awards and from Heathrow's T5 to Hollywood, our work has played on some of the biggest canvases in the world.

Our clients come in all shapes and sizes from small businesses to big names such as the Home Office, William Hill, British Swimming, the BBC and Manchester United.

Skylab has an award winning heritage including a BAFTA Award plus two further BAFTA nominations. Our previous experience has also gained us awards from Cream, NME, British Video Association, Roses and Big Chip.

If you would like any advice or guidance about any digital platforms, then please feel free to call us.

Thank you for visiting...

Services

Digital Strategy

We help you develop a commercially viable digital strategy that delivers measurable success.

  • Research & Analysis
  • Ideas & Solutions
  • Tracking & Evaluation

Intellectual Property

We create digital IP for some of the biggest brands in the world, giving them a significant strategic advantage over competitors.

Websites

Our websites are highly engaging, beautifully designed, technically advanced and comply with international web standards.

  • Content managed (CMS)
  • Open source
  • E-commerce

Apps

We are constantly innovating, creating new apps for all digital platforms.

  • Websites
  • Mobile
  • Facebook, Twitter etc

Social Media

We help clients understand the potential of social media and how they can use it to gain loyal fans, followers and customers and importantly generate new business.

  • Strategy
  • Build & Deploy
  • Listen & Evolve

Film

Film production is in our blood and becomes a powerful way to communicate your message when combined with our digital distribution channels.

  • Corporates & Commercials
  • Events
  • Motion Graphics
Video CMS for developers | MediaTank
Back to top

Contact

Get in touch

Call us on:
0161 877 0004

Email us: hello@studioskylab.com

Skylab
400A Third Avenue
Manchester
M17 1JE

Get directions

Press

Skylab are happy to help with comment, opinion pieces or articles. Email or call for a chat.

Email address: press@studioskylab.com

Careers

We're always looking for good people for full time, part time and freelance opportunities.

Email your CV to: careers@studioskylab.com (No agencies please)

Back to top