Skylab Launches Hasselblad tv

Hasselblad tv

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The Brief

Hasselblad is a global leader in manufacturing medium format cameras for the world's best professional photographers. Their heritage defines the history of photography itself, including Hasselblad cameras being used to photograph man's first steps on the moon.

As a forward-thinking company, Hasselblad wanted new ways to engage its global network of photographers. Skylab was briefed to develop an innovative digital solution to inspire and educate photographers worldwide.

The Solution

Hasselblad tv (HTV) - a multilingual online video platform built with our MediaTank technology.

We've been working with Hasselblad for nearly two years to bring this project to fruition. HTV allows Hasselblad to broadcast its exclusive archive material as “Stills in Motion", giving users a rare, behind the scenes glimpse into the world of cutting-edge photography. Highlights include footage of photo shoots with A-list celebrities, including Martin Scorsese, Christopher Walken, James Blunt and Tom Jones, and material from photo shoots for prestigious global companies such as Bugatti and Ferrari and Chanel. The site also houses educational and training videos for aspiring and professional photographers, who want to learn how to use Hasselblad cameras, lenses or software.

As well as designing and building the platform, Skylab, together with the Hasselblad team, created an enormous 240 films from scratch to populate HTV. The films were created in English, French, Italian, German, Spanish and Chinese.

Developed for Mac, PC, iPhone and iPad devices, HTV streams HD video across a massively scalable, global content delivery network. This means it can withstand very high levels of activity and sudden traffic surges.

To ensure global reach, the platform offers multi-lingual channels, including French, German, Italian, Spanish and Chinese, making HTV an awesome multi-lingual showcase for Skylab and MediaTank.

A bespoke user upload facility also allows photographers around the world to submit their own videos and join the community.

The Result

The results speak for themselves. The impact in the first couple of days since launch has been dramatic; HTV has attracted extremely high traffic levels from over 4,000 cities in over 140 countries around the world, with very deep levels of engagement.

Chris Russell-Fish, Hasselblad's Global Sales and Marketing Director, described the project as “extremely exciting for Hasselblad, our customers and trade partners. Skylab has produced a comprehensive, state-of-the-art, standalone education and research tool for Hasselblad enthusiasts around the world.“

Interested in other work we've won or completed? Email us or find us on Twitter @studioskylab.

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Big Chip 2011 - WINNER Best Not For Profit Project

Skylab is an innovation studio

We specialise in digital strategy & production.

We explore the internet to invent the new...

We are experts in digital strategy, IP, websites, apps, social media and film.

We help clients create a digital strategy that acts as a road map to success across all digital platforms. We also create digital intellectual property for clients that they can own and build on, well into the future.

What's the best way to describe what we do for clients?

We live in the digital wild west. We scout for new methods, ideas, techniques and technologies and blend them into commercially successful solutions for you.

We are unashamedly commercial in our approach. We employ disruptive tactics to help move, shape and fundamentally disrupt markets on behalf of our clients. Many of our solutions are innovative firsts and often set the standard for that industry. We like being the best at what we do, so we'd be happy to help you be the best in your industry too.

From the BBC to the Brit Awards and from Heathrow's T5 to Hollywood, our work has played on some of the biggest canvases in the world.

Our clients come in all shapes and sizes from small businesses to big names such as the Home Office, William Hill, British Swimming, the BBC and Manchester United.

Skylab has an award winning heritage including a BAFTA Award plus two further BAFTA nominations. Our previous experience has also gained us awards from Cream, NME, British Video Association, Roses and Big Chip.

If you would like any advice or guidance about any digital platforms, then please feel free to call us.

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We help you develop a commercially viable digital strategy that delivers measurable success.

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