Skylab Makes Big Splash
Skylab gets Britain swimming
Skylab is proud to announce the launch of Big Splash a new website created in partnership with British Swimming and the BBC.
After beating off stiff competition from some of the UK’s biggest agencies, we were chosen by British Swimming as their digital partner, charged with delivering the Big Splash website and other digital tools.
A mass participation campaign, the ‘Big Splash’ is the world’s biggest celebration of swimming. Stretching over 10 months it aims to encourage new people into the pool and to help those who already swim to do so more often.
The campaign launched on Saturday 7th May with cross channel promotion on the BBC directing viewers to the ‘Big Splash’ website. A host of BBC faces including Gary Lineker, Gabby Logan and Alan Hansen joined sporting stars Freddie Flintoff, Ian Thorpe and Rebecca Adlington to promote the initiative.
Throughout the year the BBC will highlight swimming as an important life skill and gateway to a host of fun activities through a range of well known programmes across TV, radio and online.
“Skylab were commissioned by British Swimming to create a website to support a campaign we are running with the BBC to get the UK into the pool. The high profile project demanded a site to match its status. In all respects, Skylab did not disappoint” says Big Splash web manager Barry Wade.
“With very tight deadlines to meet, a fluctuating brief, multiple stakeholders to consult, and a challenging budget to work within Skylab has created a superb site that stands out from the crowd.
Speaking after the launch Skylab MD Nigel Collier said, “Skylab is extremely proud to have been chosen ahead of some big names to work with British Swimming and the BBC on this major national initiative. After our recent nomination for the 2011 Big Chip Award for Best Not-For-Profit project for the Swimfit application, our appointment on Big Splash underlines Skylab’s expertise across websites, apps and social media with an interesting niche developing in the sports sector.
“The timing is perfect for Skylab, as the BBC move into Media City, we will be working very closely with BBC Sport to deliver one of the biggest mass participation sporting events the BBC will be involved in prior to the Olympics.”
Over the coming year, Skylab will be working with British Swimming and the BBC to help get the UK fitter, healthier and more active ahead of the 2012 Olympics.
Why not take the plunge and join us at www.swimming.org/bigsplash to create some ripples of your own…
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