Ruth Badger, Branding & Website
Skylab -You're Hired!
Ruth Badger came to Skylab asking us to develop a brand new website. She was clear what she wanted to achieve. She wanted to be promoted much more as a business woman and motivational speaker. She was keen to develop a distinct brand and to engage with her audience more. She also wanted to convey her straight talking personality made famous through 'The Apprentice'.
We quickly knew how to get Ruth to achieve her goals. Ruth's name is synonymous with business and she has a loyal fan base. Neither of these were being promoted on her existing website. We knew that social media would be a brilliant tool to promote her as well as engage and interact directly with her audience.
We decided to position and brand her as Ruth Badger 'Straight-talking business woman and motivational speaker' - because that's what she is!
We built a website that promoted her famous personality alongside the array of services that she offers - Public Speaking, Ruth Badger Consultancy and Ruth Badger Academy. Alongside this we created a social media strategy for her and set her up as an advocate of social media and the benefits it can bring to business!
It's been a very successful site for her. She regularly updates her blog which gives the site the personality it previously lacked especially with the popular feature Ruth's Rants. It also gives a great insight into her business life. Ruth was also set-up on Twitter, Facebook and Linkedin.
Ruth fully understood the value of social media and updates her Twitter and Facebook account regularly and has a healthy number of active followers of her and her business.
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Skylab is an innovation studio
We specialise in digital strategy & production.
We explore the internet to invent the new...
We are experts in digital strategy, IP, websites, apps, social media and film.
We help clients create a digital strategy that acts as a road map to success across all digital platforms. We also create digital intellectual property for clients that they can own and build on, well into the future.
What's the best way to describe what we do for clients?
We live in the digital wild west. We scout for new methods, ideas, techniques and technologies and blend them into commercially successful solutions for you.
We are unashamedly commercial in our approach. We employ disruptive tactics to help move, shape and fundamentally disrupt markets on behalf of our clients. Many of our solutions are innovative firsts and often set the standard for that industry. We like being the best at what we do, so we'd be happy to help you be the best in your industry too.
From the BBC to the Brit Awards and from Heathrow's T5 to Hollywood, our work has played on some of the biggest canvases in the world.
Our clients come in all shapes and sizes from small businesses to big names such as the Home Office, William Hill, British Swimming, the BBC and Manchester United.
Skylab has an award winning heritage including a BAFTA Award plus two further BAFTA nominations. Our previous experience has also gained us awards from Cream, NME, British Video Association, Roses and Big Chip.
If you would like any advice or guidance about any digital platforms, then please feel free to call us.
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We help you develop a commercially viable digital strategy that delivers measurable success.
- Research & Analysis
- Ideas & Solutions
- Tracking & Evaluation
We create digital IP for some of the biggest brands in the world, giving them a significant strategic advantage over competitors.
Our websites are highly engaging, beautifully designed, technically advanced and comply with international web standards.
- Content managed (CMS)
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We are constantly innovating, creating new apps for all digital platforms.
- Facebook, Twitter etc
We help clients understand the potential of social media and how they can use it to gain loyal fans, followers and customers and importantly generate new business.
- Build & Deploy
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