Ruth Badger, Branding & Website

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Ruth Badger came to Skylab asking us to develop a brand new website. She was clear what she wanted to achieve. She wanted to be promoted much more as a business woman and motivational speaker. She was keen to develop a distinct brand and to engage with her audience more. She also wanted to convey her straight talking personality made famous through ‘The Apprentice’.

We quickly knew how to get Ruth to achieve her goals. Ruth’s name is synonymous with business and she has a loyal fan base. Neither of these were being promoted on her existing website. We knew that social media would be a brilliant tool to promote her as well as engage and interact directly with her audience.

We decided to position and brand her as Ruth Badger ‘Straight-talking business woman and motivational speaker’ – because that’s what she is!

We built a website that promoted her famous personality alongside the array of services that she offers – Public Speaking, Ruth Badger Consultancy and Ruth Badger Academy. Alongside this we created a social media strategy for her and set her up as an advocate of social media and the benefits it can bring to business!

It’s been a very successful site for her. She regularly updates her blog which gives the site the personality it previously lacked especially with the popular feature Ruth’s Rants. It also gives a great insight into her business life. Ruth was also set-up on Twitter, Facebook and Linkedin.

Ruth fully understood the value of social media and updates her Twitter and Facebook account regularly and has a healthy number of active followers of her and her business.