Skylab’s Recipe for Success with Breville’s Turn on your Creativity

Creativity Meets The Kitchen

Skylab is hiring!


Summary

Turn on your Creativity is an all-in-one cooking experience and provides an inexhaustible content publishing platform for Breville.

Problem

Breville needed a platform that could move their pre-existing online cooking magazine to a new, modern and easily accessible online space.

Overall Solution

When it comes to cooking, the Internet is the best thing since sliced bread. For would-be chefs everywhere there is instant access to some of the best cooking techniques, latest cooking products and mouth-watering meals. Breville’s Turn on your Creativity delivers an online cookbook mixing informative and instructional content with an extensive recipe section organised by some of the best chefs in the industry.

Turn on your Creativity excels by delivering high quality imagery, instructional and insightful video content, easy to understand and plan recipes and masterclass content that takes you from part-time line cook to sous chef in minutes.

Features

Enables their team to deliver content in the most engaging way by using cutting-edge publishing tools.
Is fully responsive which means no matter what device is used to visit the site, such as a tablet, mobile or desktop computer, the visitors get the best possible experience.
Acts as a free resource that provides its audience with a wealth of interesting, useful and exciting information to help its users get the most out of their kitchens.
Organises content in a vast number of ways including by ingredient, occasion, cook time, serves and cuisine making it simple to find the perfect recipe.
Allows visitors to register for accounts enabling them to collect, share and view their favourite recipes.
Integrates seamlessly with MediaTank to host, categorise and share embeddable video content anywhere on the internet.
Enables visitors to have direct access to video content including recipes, product videos and instructional content.

James Sizer, Breville's Communications Manager, said:

“Skylab’s delivery of Creative Kitchen moves us into a digital space that provides significant benefits including the ability to be managed in-house, the ability to grow and serve as a platform for delivering high quality content.”

Turn on your Creativity provides the ideal platform for moving Breville’s content to a more accessible digital platform. The team can manage the website in-house and have extensive room to grow the site without ever worrying about running out of space.

As the website is built on a responsive platform there is also no need to worry about a mobile or device specific version of the site. You can view the website by clicking here.

To learn more about Skylab's projects contact us via Email us at .(JavaScript must be enabled to view this email address) or tweet us at @studioskylab





Related Work

  • AIBA Brings Live Results To Fans

  • Holt Lloyd Launch International Sites

  • AquaZone Magazine Goes Digital

  • Skylab Conquers The Court With Battle Badminton’s Social Hub

  • Skylab Delivers First Round Win With AIBA Pro Boxing Website


Back to top

Work

  • Skylab Drive New Digital Strategy For England Golf

  • AIBA Brings Live Results To Fans

  • Holt Lloyd Launch International Sites

  • AquaZone Magazine Goes Digital

  • Skylab Conquers The Court With Battle Badminton’s Social Hub

  • Skylab Delivers First Round Win With AIBA Pro Boxing Website

  • Watch out! Skylab’s New Video Wordpress Theme

  • Swimfit Web App

  • English Lacrosse Builds Fans A Digital Hub

  • Myswimming.org

  • BMC TV Summits With MediaTank

  • SwimmingTV Steps Up To The London 2012 Olympic Games

  • British Swimming Points You To The Pool With PoolFinder

  • Yonex All England Badminton Championships Bring The Heat

  • Careers In Aquatics

  • Manchester City Auctions

  • British Paralympic Association

  • Skylab Makes Big Splash

  • British Swimming

  • Man Utd Hospitality Sales Website

  • Skylab’s Recipe for Success with Breville’s Turn on your Creativity

  • Skylab Delivers Responsive Design Website For ITN Productions

  • Skylab Creates Authentic Content For Authentic Food

  • Morson Group Provides Thousands Of Job Opportunities

  • Skylab’s MediaTank Hosts National Film And Television School

  • sk:n Switch-on To Mobile Audience

  • Skylab Launches Hasselblad tv

  • 2012 British Gas Swimming Championships

  • sk:n E-Commerce

  • Philip Lawrence Awards

  • Simply Be Blog

  • InjuryLawyers4U Website

  • Ruth Badger, Branding & Website

  • Burnage Media Arts College

  • Cassons Website

  • SnoKart Website

  • SnoKart Brand

  • HouseTraders

  • Splintered The Movie

  • Trexx & Flipside

  • Cassons For Counsel

About

Big Chip 2011 - WINNER Best Not For Profit Project

Skylab is an innovation studio

We specialise in digital strategy & production.

We explore the internet to invent the new...

We are experts in digital strategy, IP, websites, apps, social media and film.

We help clients create a digital strategy that acts as a road map to success across all digital platforms. We also create digital intellectual property for clients that they can own and build on, well into the future.

What's the best way to describe what we do for clients?

We live in the digital wild west. We scout for new methods, ideas, techniques and technologies and blend them into commercially successful solutions for you.

We are unashamedly commercial in our approach. We employ disruptive tactics to help move, shape and fundamentally disrupt markets on behalf of our clients. Many of our solutions are innovative firsts and often set the standard for that industry. We like being the best at what we do, so we'd be happy to help you be the best in your industry too.

From the BBC to the Brit Awards and from Heathrow's T5 to Hollywood, our work has played on some of the biggest canvases in the world.

Our clients come in all shapes and sizes from small businesses to big names such as the Home Office, William Hill, British Swimming, the BBC and Manchester United.

Skylab has an award winning heritage including a BAFTA Award plus two further BAFTA nominations. Our previous experience has also gained us awards from Cream, NME, British Video Association, Roses and Big Chip.

If you would like any advice or guidance about any digital platforms, then please feel free to call us.

Thank you for visiting...

Services

Digital Strategy

We help you develop a commercially viable digital strategy that delivers measurable success.

  • Research & Analysis
  • Ideas & Solutions
  • Tracking & Evaluation

Intellectual Property

We create digital IP for some of the biggest brands in the world, giving them a significant strategic advantage over competitors.

Websites

Our websites are highly engaging, beautifully designed, technically advanced and comply with international web standards.

  • Content managed (CMS)
  • Open source
  • E-commerce

Apps

We are constantly innovating, creating new apps for all digital platforms.

  • Websites
  • Mobile
  • Facebook, Twitter etc

Social Media

We help clients understand the potential of social media and how they can use it to gain loyal fans, followers and customers and importantly generate new business.

  • Strategy
  • Build & Deploy
  • Listen & Evolve

Film

Film production is in our blood and becomes a powerful way to communicate your message when combined with our digital distribution channels.

  • Corporates & Commercials
  • Events
  • Motion Graphics
Video CMS for developers | MediaTank
Back to top

Contact

Get in touch

Call us on:
0161 877 0004

Email us: hello@studioskylab.com

Skylab
400A Third Avenue
Manchester
M17 1JE

Get directions

Press

Skylab are happy to help with comment, opinion pieces or articles. Email or call for a chat.

Email address: press@studioskylab.com

Careers

We're always looking for good people for full time, part time and freelance opportunities.

Email your CV to: careers@studioskylab.com (No agencies please)

Back to top