Skylab’s Recipe for Success with Breville’s Turn on your Creativity

Creativity Meets The Kitchen

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Turn on your Creativity is an all-in-one cooking experience and provides an inexhaustible content publishing platform for Breville.


Breville needed a platform that could move their pre-existing online cooking magazine to a new, modern and easily accessible online space.

Overall Solution

When it comes to cooking, the Internet is the best thing since sliced bread. For would-be chefs everywhere there is instant access to some of the best cooking techniques, latest cooking products and mouth-watering meals. Breville’s Turn on your Creativity delivers an online cookbook mixing informative and instructional content with an extensive recipe section organised by some of the best chefs in the industry.

Turn on your Creativity excels by delivering high quality imagery, instructional and insightful video content, easy to understand and plan recipes and masterclass content that takes you from part-time line cook to sous chef in minutes.


Enables their team to deliver content in the most engaging way by using cutting-edge publishing tools.
Is fully responsive which means no matter what device is used to visit the site, such as a tablet, mobile or desktop computer, the visitors get the best possible experience.
Acts as a free resource that provides its audience with a wealth of interesting, useful and exciting information to help its users get the most out of their kitchens.
Organises content in a vast number of ways including by ingredient, occasion, cook time, serves and cuisine making it simple to find the perfect recipe.
Allows visitors to register for accounts enabling them to collect, share and view their favourite recipes.
Integrates seamlessly with MediaTank to host, categorise and share embeddable video content anywhere on the internet.
Enables visitors to have direct access to video content including recipes, product videos and instructional content.

James Sizer, Breville's Communications Manager, said:

“Skylab’s delivery of Creative Kitchen moves us into a digital space that provides significant benefits including the ability to be managed in-house, the ability to grow and serve as a platform for delivering high quality content.”

Turn on your Creativity provides the ideal platform for moving Breville’s content to a more accessible digital platform. The team can manage the website in-house and have extensive room to grow the site without ever worrying about running out of space.

As the website is built on a responsive platform there is also no need to worry about a mobile or device specific version of the site. You can view the website by clicking here.

To learn more about Skylab's projects contact us via Email us at .(JavaScript must be enabled to view this email address) or tweet us at @studioskylab

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Big Chip 2011 - WINNER Best Not For Profit Project

Skylab is an innovation studio

We specialise in digital strategy & production.

We explore the internet to invent the new...

We are experts in digital strategy, IP, websites, apps, social media and film.

We help clients create a digital strategy that acts as a road map to success across all digital platforms. We also create digital intellectual property for clients that they can own and build on, well into the future.

What's the best way to describe what we do for clients?

We live in the digital wild west. We scout for new methods, ideas, techniques and technologies and blend them into commercially successful solutions for you.

We are unashamedly commercial in our approach. We employ disruptive tactics to help move, shape and fundamentally disrupt markets on behalf of our clients. Many of our solutions are innovative firsts and often set the standard for that industry. We like being the best at what we do, so we'd be happy to help you be the best in your industry too.

From the BBC to the Brit Awards and from Heathrow's T5 to Hollywood, our work has played on some of the biggest canvases in the world.

Our clients come in all shapes and sizes from small businesses to big names such as the Home Office, William Hill, British Swimming, the BBC and Manchester United.

Skylab has an award winning heritage including a BAFTA Award plus two further BAFTA nominations. Our previous experience has also gained us awards from Cream, NME, British Video Association, Roses and Big Chip.

If you would like any advice or guidance about any digital platforms, then please feel free to call us.

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Digital Strategy

We help you develop a commercially viable digital strategy that delivers measurable success.

  • Research & Analysis
  • Ideas & Solutions
  • Tracking & Evaluation

Intellectual Property

We create digital IP for some of the biggest brands in the world, giving them a significant strategic advantage over competitors.


Our websites are highly engaging, beautifully designed, technically advanced and comply with international web standards.

  • Content managed (CMS)
  • Open source
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We are constantly innovating, creating new apps for all digital platforms.

  • Websites
  • Mobile
  • Facebook, Twitter etc

Social Media

We help clients understand the potential of social media and how they can use it to gain loyal fans, followers and customers and importantly generate new business.

  • Strategy
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  • Listen & Evolve


Film production is in our blood and becomes a powerful way to communicate your message when combined with our digital distribution channels.

  • Corporates & Commercials
  • Events
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