Skylab’s Recipe for Success with Breville’s Turn on your Creativity
Creativity Meets The Kitchen
Turn on your Creativity is an all-in-one cooking experience and provides an inexhaustible content publishing platform for Breville.
Breville needed a platform that could move their pre-existing online cooking magazine to a new, modern and easily accessible online space.
When it comes to cooking, the Internet is the best thing since sliced bread. For would-be chefs everywhere there is instant access to some of the best cooking techniques, latest cooking products and mouth-watering meals. Breville’s Turn on your Creativity delivers an online cookbook mixing informative and instructional content with an extensive recipe section organised by some of the best chefs in the industry.
Turn on your Creativity excels by delivering high quality imagery, instructional and insightful video content, easy to understand and plan recipes and masterclass content that takes you from part-time line cook to sous chef in minutes.
|￭||Enables their team to deliver content in the most engaging way by using cutting-edge publishing tools.|
|￭||Is fully responsive which means no matter what device is used to visit the site, such as a tablet, mobile or desktop computer, the visitors get the best possible experience.|
|￭||Acts as a free resource that provides its audience with a wealth of interesting, useful and exciting information to help its users get the most out of their kitchens.|
|￭||Organises content in a vast number of ways including by ingredient, occasion, cook time, serves and cuisine making it simple to find the perfect recipe.|
|￭||Allows visitors to register for accounts enabling them to collect, share and view their favourite recipes.|
|￭||Integrates seamlessly with MediaTank to host, categorise and share embeddable video content anywhere on the internet.|
|￭||Enables visitors to have direct access to video content including recipes, product videos and instructional content.|
James Sizer, Breville's Communications Manager, said:
“Skylab’s delivery of Creative Kitchen moves us into a digital space that provides significant benefits including the ability to be managed in-house, the ability to grow and serve as a platform for delivering high quality content.”
Turn on your Creativity provides the ideal platform for moving Breville’s content to a more accessible digital platform. The team can manage the website in-house and have extensive room to grow the site without ever worrying about running out of space.
As the website is built on a responsive platform there is also no need to worry about a mobile or device specific version of the site. You can view the website by clicking here.
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