Swimfit Web App

Skylab revolutionise swimming training.

Skylab is hiring!

Skylab are delighted to announce the launch of Swimfit, a new web app developed as part of a long term relationship with British Swimming and The ASA.

Sponsored by British Gas, Swimfit actively encourages users to improve their health and overall fitness by targeting their specific workout goals.

The app supports British Swimming’s key strategy of increasing levels of swimming participation and delivers training tips and advice through video tutorials hosted on MediaTank, Skylab’s innovative white label video platform.

As part of the project we developed and built MySwimfit, an exciting new interactive web application that acts as an online swimming coach, allowing members to set themselves swim challenges and create bespoke training programmes and goals.

Rather than us tell you about the dramatic success of Swimfit, we asked Barry Wade, the website manager for the ASA to comment:

“From concept through to execution Skylab has more than delivered. Their innovative, flexible and collaborative way of working has created a great new Swimfit website for us… and the list of positive feedback we have received from users speaks for itself.

Swimfit’s goal is to get more people swimming and improve people’s health. It’s a free programme that guides people through pool exercises.

Over the previous two years before we moved Swimfit to the website and Skylab’s Web App, the total number of members to Swimfit was around 9,000. The fall out rate was also high with the website gaining about 15,000 page views a month.

In the first four months of the Web App going live we gained 9,000 new members (as many as the previous 2 years) and the website now gains over 150,000 page views a month as people log swims and keep track of their progress (10 times the amount of previous traffic).

This is giving us concrete results in our drive to get Britain healthier as people engage with swimming. The new website has also allowed us to become a publisher. This means we can directly engage with people in an online environment in a manner once only the preserve of traditional media. A good example is the recent World Trials Swimming Championships. Through the website we managed to have an eight day event at capacity everyday. We have also been able to update the website as journalists from the event, gaining coverage for unknown swimmers and getting larger numbers of people engaged in swimming as we move towards the Olympics.“

With work now complete on phase one, we’re looking forward to cracking on with phase two which will include the integration of the channel with Facebook and Twitter and delivery of the MySwimfit platform on mobile channels such as iPhone. We’re confident these features will continue to revolutionise poolside training sessions.

Watch this space…..

Related Work

  • AIBA Brings Live Results To Fans

  • Holt Lloyd Launch International Sites

  • AquaZone Magazine Goes Digital

  • Skylab Conquers The Court With Battle Badminton’s Social Hub

  • Skylab Delivers First Round Win With AIBA Pro Boxing Website

Back to top


  • Skylab Drive New Digital Strategy For England Golf

  • AIBA Brings Live Results To Fans

  • Holt Lloyd Launch International Sites

  • AquaZone Magazine Goes Digital

  • Skylab Conquers The Court With Battle Badminton’s Social Hub

  • Skylab Delivers First Round Win With AIBA Pro Boxing Website

  • Watch out! Skylab’s New Video Wordpress Theme

  • Swimfit Web App

  • English Lacrosse Builds Fans A Digital Hub

  • Myswimming.org

  • BMC TV Summits With MediaTank

  • SwimmingTV Steps Up To The London 2012 Olympic Games

  • British Swimming Points You To The Pool With PoolFinder

  • Yonex All England Badminton Championships Bring The Heat

  • Careers In Aquatics

  • Manchester City Auctions

  • British Paralympic Association

  • Skylab Makes Big Splash

  • British Swimming

  • Man Utd Hospitality Sales Website

  • Skylab’s Recipe for Success with Breville’s Turn on your Creativity

  • Skylab Delivers Responsive Design Website For ITN Productions

  • Skylab Creates Authentic Content For Authentic Food

  • Morson Group Provides Thousands Of Job Opportunities

  • Skylab’s MediaTank Hosts National Film And Television School

  • sk:n Switch-on To Mobile Audience

  • Skylab Launches Hasselblad tv

  • 2012 British Gas Swimming Championships

  • sk:n E-Commerce

  • Philip Lawrence Awards

  • Simply Be Blog

  • InjuryLawyers4U Website

  • Ruth Badger, Branding & Website

  • Burnage Media Arts College

  • Cassons Website

  • SnoKart Website

  • SnoKart Brand

  • HouseTraders

  • Splintered The Movie

  • Trexx & Flipside

  • Cassons For Counsel


Big Chip 2011 - WINNER Best Not For Profit Project

Skylab is an innovation studio

We specialise in digital strategy & production.

We explore the internet to invent the new...

We are experts in digital strategy, IP, websites, apps, social media and film.

We help clients create a digital strategy that acts as a road map to success across all digital platforms. We also create digital intellectual property for clients that they can own and build on, well into the future.

What's the best way to describe what we do for clients?

We live in the digital wild west. We scout for new methods, ideas, techniques and technologies and blend them into commercially successful solutions for you.

We are unashamedly commercial in our approach. We employ disruptive tactics to help move, shape and fundamentally disrupt markets on behalf of our clients. Many of our solutions are innovative firsts and often set the standard for that industry. We like being the best at what we do, so we'd be happy to help you be the best in your industry too.

From the BBC to the Brit Awards and from Heathrow's T5 to Hollywood, our work has played on some of the biggest canvases in the world.

Our clients come in all shapes and sizes from small businesses to big names such as the Home Office, William Hill, British Swimming, the BBC and Manchester United.

Skylab has an award winning heritage including a BAFTA Award plus two further BAFTA nominations. Our previous experience has also gained us awards from Cream, NME, British Video Association, Roses and Big Chip.

If you would like any advice or guidance about any digital platforms, then please feel free to call us.

Thank you for visiting...


Digital Strategy

We help you develop a commercially viable digital strategy that delivers measurable success.

  • Research & Analysis
  • Ideas & Solutions
  • Tracking & Evaluation

Intellectual Property

We create digital IP for some of the biggest brands in the world, giving them a significant strategic advantage over competitors.


Our websites are highly engaging, beautifully designed, technically advanced and comply with international web standards.

  • Content managed (CMS)
  • Open source
  • E-commerce


We are constantly innovating, creating new apps for all digital platforms.

  • Websites
  • Mobile
  • Facebook, Twitter etc

Social Media

We help clients understand the potential of social media and how they can use it to gain loyal fans, followers and customers and importantly generate new business.

  • Strategy
  • Build & Deploy
  • Listen & Evolve


Film production is in our blood and becomes a powerful way to communicate your message when combined with our digital distribution channels.

  • Corporates & Commercials
  • Events
  • Motion Graphics
Video CMS for developers | MediaTank
Back to top


Get in touch

Call us on:
0161 877 0004

Email us: hello@studioskylab.com

400A Third Avenue
M17 1JE

Get directions


Skylab are happy to help with comment, opinion pieces or articles. Email or call for a chat.

Email address: press@studioskylab.com


We're always looking for good people for full time, part time and freelance opportunities.

Email your CV to: careers@studioskylab.com (No agencies please)

Back to top