SwimmingTV Steps Up To The London 2012 Olympic Games
SwimmingTV ready for 2012 Olympics
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With the 2012 Olympics still fresh in our minds British Swimming have a lot of video content ready to be delivered to eager swim fans throughout the United Kingdom. British Swimming, a National Governing Body dedicated to organising and supporting swimming the UK, have had an overwhelming presence at the London 2012 Olympics.
With hundreds of hours of video footage captured for adoring fans British Swimming and Skylab agreed that SwimmingTV would benefit from a redesign and upgraded feature set to bring the best possible viewing experience forward to fans.
SwimmingTV, hosted on Skylab’s MediaTank product received the following updates:
| ￭ | A redesign of the entire front-end system showing off Olympic content organised in a partially transparent modern design intended to highlight the video content |
| ￭ | Call-To-Actions are now present driving visitors to into swimming.org website sections such as the customisable swimming dashboard, PoolFinder or the Aquatics 2012 game time companion |
| ￭ | A uniquely branded sub-channel for the London 2012 Olympics giving visitors a distinct experience through a custom channel filled with Olympics’ focused content |
| ￭ | A redesigned navigation making it easier for users to travel in and out of channels and sub channels to help users find and engage with countless hours of video content |
With a new look and feel users can easily enjoy and access Swimming and Olympics content long after the events have ended. Visitors will have access to a unique library of video that will serve as a home for all swimming content throughout the United Kingdom.
Barry Wade, Web Manager, ASA said: “The recent Olympic games provided the ideal opportunity to update SwimmingTV. SwimmingTV is capable of hosting thousands of hours of video footage not found anywhere else on the web. Our goal is to continue to bring high quality video footage from all swimming events in the United Kingdom to fans of swimming regardless of where they are in the world.”
With video becoming the focal point of internet content organisations and events worldwide will need to manage and deliver that content so if your organisation is looking for a video content management solution contact Skylab at hello@studioskylab.com or Twitter @studioskylab and let us help you step up to the challenge.
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