Yonex All England Badminton Championships Bring The Heat
BADMINTON England Bring The Heat
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BADMINTON England are the National Governing Body and responsible for the training and development of the elite England squad amongst many other responsibilities associated with the sport. BADMINTON England wanted to raise the profile of the Yonex All England Badminton premiere series event and increase its exposure online through a complete revamp of the current website.
After seeing Skylab’s work with British Swimming and The Paralympic Association BADMINTON England commissioned Skylab to develop the digital solution to that problem. Skylab recognise the importance of this key event and instantly identified the opportunity to develop a new site that was capable of conveying the energy, passion and history of the event with a focus on driving users to the event. To do that Skylab implemented the following:
|￭||A fresh design with a strong development foundation providing a content managed solution allow for quick and easy updates to be made.|
|￭||An easy access to an online / e-commerce ticket purchasing system making it a matter of clicks for fans to purchase their tickets.|
|￭||Hospitality details section offering an exciting “ultimate world-class badminton experience” boasting gourmet meals and premium seating.|
|￭||A detailed timeline of the history of sport reaching as far back as 1899.|
|￭||A News & Media section for all the latest information on the sport.|
|￭||A Gallery capable of hosting hundreds of energetic exciting photos from the world of badminton and integration into BADMINTON Englands YouTube page.|
|￭||Regular fixtures and results information to keep every fan up-to-date with events and scores.|
|￭||A section of the site is focused on the players themselves bringing the reality and passion of the competition to the forefront for every fan.|
|￭||A Volunteer section for all of the fans who want to be more engaged with the sport.|
|￭||Utilising TorunamentSoftware a third party application that follows every Badminton event around the globe.|
BADMINTON England now have a world class website that provides the NGB with a platform to launch the 2014 Yonex All England Championships, proudly displaying the long term sponsor, Yonex and the capability of delivering the history of the sport and the event to the rest of the world. The site is now live at http://www.allenglandbadminton.com/.
“As the event grows and develops the history can be recorded very easily and updated instantly, providing BADMINTON England with the capability of delivering up to the minute information on matches and event details. The ever changing dynamics of the Internet and the demand for information means that fans have a need and a thirst for more. This site provides this level of communication and delivery of content; Skylab are extremely proud to be working with Badminton England and look forward to a great working partnership.” Skylab Account Director, Craig Cleaver.
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