Innovative digital agency Skylab has delivered a new digital strategy for England Golf that will set the agenda for golf for the next 5 to 10 years. Skylab was appointed by the national governing body based in Woodhall Spa, Lincolnshire.
Nick Pink, England Golf CEO said, “England Golf commissioned Skylab to develop the most comprehensive digital strategy in England Golf’s history. Working in a spirit of true partnership and collaboration, Skylab conducted numerous workshops with England Golf staff at all levels, as well as engaging with the entire golf ecosystem including counties, golf clubs, members, non-members, retailers, publishers, broadcasters and sponsors etc.
Throughout the process Skylab sought to understand the influence of our complex stakeholders, advising on digital platforms and opportunities that would achieve the vision ambitions outlined in our Strategic Plan. The team really did engage with our brief, and fully immersed themselves in our business to provide a solution bespoke to both our short term and longer term needs that would deliver operational efficiencies, create new commercial opportunities and add value to golfers and the golf community.
If our experience is anything to go on, then Skylab clearly have the expertise to create and develop digital strategies that will support and maximise the opportunities for organisations looking to achieve their goals and aspirations.”
The England Golf digital strategy is one of many recent projects delivered by Skylab for clients such as the International Table Tennis Federation (ITTF), Sports Publications and the Amateur International Boxing Association (AIBA). Skylab is recognised worldwide for their leadership in creating digital strategies and innovative websites, web applications, social media and video platforms for sporting organisations, national governing bodies and world federations.
Nigel Collier, CEO of Skylab said, “It’s no secret that membership of golf clubs has been on the decline for many years. Skylab’s new digital strategy for England Golf is the most comprehensive strategy we have ever created. It is the culmination of a three and a half year journey of collaboration, that has seen the team totally immersed and going the extra mile at every possible opportunity.
We have worked with the entire golf ecosystem to devise this game-changing digital strategy that is a watershed moment for the game of golf. The baton has been well and truly passed to England Golf. If executed correctly, we should see an operationally efficient governing body driving a sustainable increase in golf club membership, digital engagement with independent golfers on a scale never seen before and the realisation of very significant commercial potential, generating new revenue streams in excess of seven figures.”
Skylab’s expertise in digital strategy and production for sport and physical activity helps England Golf to deliver on Sport England’s ‘Towards An Active Nation’ strategy and the government’s ‘Sporting Future’ agenda.