A new ‘.sport’ top-level domain has been launched. This means that there is the opportunity for organisations in the world of sport to register a domain such as football.sport or golf.sport
As a digital innovation agency, it’s natural for us to explore and commercialise internet innovations for our clients. Therefore we are very proud to have launched one of the first websites on the new .sport domain for the International Floorball Federation.
In the crowded and complex world of the internet, the use of industry-specific domains gives a greater degree of distinctiveness, visibility and searchability. The newly launched .sport domain creates approval, membership of and commitment to the sports community. This was the main criteria for GAISF (Global Association of International Sports Federations) who have launched the new initiative.
The .sport domain is only available to recognised and legitimate sporting organisations, ranging from sports governing bodies to events, clubs and the companies which supply the goods and services on which sport relies. GAISF’s ownership of the domain protects the integrity of .sport by ensuring that only qualified organisations and individuals can use it.
GAISF’s stewardship of the domain means that there are significant benefits, for example:
Key benefits for using the new domain structure
There are also other benefits such as credibility, searchability, availability, persistence, portability and being memorable. These are some of the advantages of a dedicated internet extension devoted to the cause of sport.
International Floorball Federation
“Skylab was very active and had studied our old webpage and approached us with a number of creative solutions and ideas for a new and modern IFF website. Based on this it was easy to choose Skylab. The IFF is also very enthusiastic that we at the same time, with the new webpage launch, can change the domain to the GAISF .sport domain, which much better defines and places us in the sports family”.
Nigel Collier, CEO of Skylab
“Secretary-General John Liljelund and the IFF team were innovative in embracing the new .sport domain. Working in close partnership, we have started IFF’s digital transformation and the new .sport domain will place IFF at the heart of the global sports community.”
Visit https://www.floorball.sport to see the new website and domain.