The International Masters Games Association (IMGA) appoints Skylab to develop its new website as a platform for the Masters Community.

Manchester-based digital innovation agency Skylab has been appointed as the long-term digital partner for the website of The International Masters Games Association (IMGA).

The IMGA is the representative body of sport masters worldwide. The aim of the IMGA is to support the Olympic movement and promote the ’sport for all’ philosophy of the Olympic Charter.

IMGA has commissioned Skylab to create their new website, working with them to define a clear focus for their digital evolution.

Skylab has previously created digital strategies, websites and applications for football clubs such as Manchester United and Manchester City, Formula 1 teams such as Aston Martin Red Bull Racing and Scuderia Toro Rosso, national governing bodies such as Swim England, England Athletics and the British Paralympic Association and world federations such as ICF, ITTF, World Olympians Association and FIFA and will bring that experience to the new vision for The International Masters Games Association (IMGA).

The International Masters Games Association (IMGA) said, “We are very pleased we have appointed Skylab as our partner for the IMGA website. Last year we’ve created a strong digital strategy and the new scalable website will help us to achieve our goals. We are aiming to serve the Masters community with a platform where they can connect, find information on our events and get inspired to stay active.”

Nigel Collier, CEO of Skylab said, “The new website will empower the International Masters Games Association by providing them with a very powerful engine that enables greater self-management, resulting in an easier and faster evolution.”

For more information about The International Masters Games Association (IMGA) visit www.imga.ch