Journal

Posted by: Nick Vitale

25 September 2012

An Introduction To Geolocation Information For Online Marketing

Geolocation information reports the physical location of a consumer to a digital tool such as an app or website. Geolocation data and marketing creates more meaningful relationships with consumers and can work for any range of businesses such as E-commerce stores, video websites like Youtube or MediaTank, social networks and many, many more.

  • Geolocation data is typically accurate to within 3-8 miles
  • This data does not rely on browser cookies and requires no personal information from the user
  • A great example of geolocation information in use is through Google Maps traffic analyses when traveling
  • Over 50% of Twitter users use Twitter’s mobile services making them ideal for geolocation based marketing
  • Over 33% of Facebook users engage via their mobile
  • Youtube delivers 4 billion video views per day which are frequently delivered to users based on their location

By using geolocation tools in marketing you can target consumers and users with a more customised programme. One critical function available through geolocation tools is the ability to target users where they are at that point in time and not just where they live or work. An example of this might be a sale at a nearby coffee house targeting morning commuters. This information increases relevancy and that increases engagement.

It isn’t new to say that geolocation based marketing is a fantastic tool in the marketers toolkit. However, integrating these tools into marketing campaigns continues to get easier and less expensive. With declining costs and increasing mobile engagement it’s nearly a requirement in delivering a high relevancy marketing campaign.

If you would like more information on mobile or geolocation marketing campaigns email us directly at [email protected] or on Twitter @studioskylab.

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