Round The World Yacht Race
The website is Skylab’s most ambitious project to date.
We were asked to develop the Round The World Yacht Race digital strategy, websites and brand identity. The new website launched to great acclaim coinciding with the start of the prestigious global ocean race.
The race consists of ten teams competing over seven legs covering 35,000 miles of exhilarating ocean racing. The race is a truly global sporting event with a TV and newspaper audience in excess of 200 million.
With our in-depth knowledge of digital technologies, Skylab developed a Race Viewer that tracks yacht positions with satellite tracking and Google Maps integration. We also developed a fully-featured content management system providing news, blogs, podcasts, video and photographs taken onboard the yachts during the race and delivered to the site instantly. Website visitors can also provide comments and get involved in the race.
“In creating the official website for the Clipper Round The World Yacht Race, Skylab has successfully delivered a world-class solution through innovative creative thinking and cutting edge design and technology.
The website has elevated the Clipper brand and provided tremendous value for race sponsors. The website was so successful that we commissioned Skylab to create additional websites for other company divisions as well as to re-brand both the Race and the group identities.
Clipper’s online presence now sits comfortably alongside some of the biggest sporting brands in the world.”
William Ward, Chief Executive
Clipper Ventures PLC
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