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Clipper Ventures

An ambitious project for the world's most ambitious race!

Round The World Yacht Race

The website is Skylab’s most ambitious project to date.

We were asked to develop the Round The World Yacht Race digital strategy, websites and brand identity. The 
new website launched to great acclaim coinciding with the start of the prestigious global ocean race.

The race consists of ten teams competing over seven legs covering 35,000 miles 
of exhilarating ocean racing. The race is a truly global sporting event with a TV and newspaper audience in excess of 200 million.

With our in-depth knowledge of digital technologies, Skylab 
developed a Race Viewer that tracks yacht positions with satellite tracking and Google 
Maps integration. We also developed a fully-featured content management system providing news, blogs, podcasts, video and photographs taken onboard the yachts during the race and delivered to the site instantly. Website visitors can also provide comments and get involved in the race.

“In creating the official website for the 
 Clipper Round The World Yacht Race, Skylab has successfully delivered a world-class solution through innovative creative thinking and cutting edge design and technology.

The website has elevated the Clipper 
 brand and provided tremendous value 
 for race sponsors. The website was so successful that we commissioned Skylab 
 to create additional websites for other 
company divisions as well as to re-brand 
both the Race and the group identities.

Clipper’s online presence now sits 
 comfortably alongside some of the 
biggest sporting brands in the world.”

William Ward, Chief Executive

Clipper Ventures PLC

CONTACT US

Let’s talk…

Do you have any digital goals, challenges or ideas you want to discuss?

We would love to have an informal chat and share our knowledge and expertise with you, with no obligation.

hello@studioskylab.com

Call us on +44 (0)161 877 0004

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