Skylab has worked in close partnership with the team at Red Bull Advanced Technologies to bring their new website to life.
The website showcases projects such as the joint venture between Red Bull Advanced Technologies and Aston Martin, bringing together the best of British automotive design and engineering. Originally codenamed the AM-RB 001, the project was led by Red Bull Racing’s Chief Technical Officer, Adrian Newey and Aston Martin’s Chief Creative Officer, Marek Reichman. The collaboration has resulted in the creation of the stunning new Aston Martin Valkyrie hypercar.
Using the new website, the digital team is able to publish content in a fast and consistent way, with a customised toolkit of page components. As well as telling the story of the Valkyrie, the website provides design and editorial flexibility for the team to grow the website and showcase other projects.
For example, the website also illustrates Red Bull’s partnership with Land Rover BAR on Sir Ben Ainslie’s America’s Cup yacht and also the new product development partnership with Sunseeker International, Britain’s biggest boat builder.
Skylab CEO Nigel Collier said: “Red Bull Advanced Technologies are amongst the best in the world for advanced design and engineering. Partnering with them is a rare privilege and takes Skylab a step closer to realising our vision of delivering world-class work, on a world stage.”