Red Bull Advanced Technologies
OVERVIEW
Pole position
Red Bull Advanced Technologies is the world-class design, technology and engineering business that creates the Aston Martin Red Bull Racing Formula One car.
Building on the heritage of multiple championship wins and competing in the world’s fastest development cycle, the team has crafted a new hypercar that pushes the envelope of technical engineering.
In telling the story of the new Valkyrie hypercar, Red Bull Advanced Technologies partnered with Skylab, based on our heritage of world-class work, on a world stage.
THE BRIEF
Advanced evolution
Create a showcase for world-class projects.
Provide design and editorial flexibility.
Create a web presence that evolves with new projects.
User Experience
Driven by detail
Working closely with the Red Bull team, we analysed the way users interact with the website. By caring about the details, we were able to bring the website to life with subtle animations that enhance the user experience, subliminally reinforcing the quality feel of the website.
COMPONENTS
Putting the content creators in control
By creating a toolkit of page components, we provided Red Bull Advanced Technologies with the components to build up pages and post content in a way that maintains consistency. This enables their digital team to create powerful media-rich content quickly and easily.
ALL DEVICES
Mobile, Tablet, Computer
Users can access the website using any device without compromising on the experience. The high quality feel of the website was carried across mobile, tablet and computer, maintaining high standards across all device types.
FUTURE-PROOF
The site grows as they grow
The Valkyrie project, originally codenamed AM-RB 001, is just the start. The website has been built with expansion in mind, enabling Red Bull Advanced Technologies to grow the website as their portfolio grows. For example, working with Land Rover BAR for the America’s Cup yacht race.
CONTACT US
Let’s talk…
Do you have any digital goals, challenges or ideas you want to discuss?
We would be happy to have an informal chat and share our knowledge and expertise, with no obligation.
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