Red Bull Advanced Technologies is the world-class design, technology and engineering business that creates the Aston Martin Red Bull Racing Formula One car.
Building on the heritage of multiple championship wins and competing in the world’s fastest development cycle, the team has crafted a new hypercar that pushes the envelope of technical engineering.
In telling the story of the new Valkyrie hypercar, Red Bull Advanced Technologies partnered with Skylab, based on our heritage of world-class work, on a world stage.
Working closely with the Red Bull team, we analysed the way users interact with the website. By caring about the details, we were able to bring the website to life with subtle animations that enhance the user experience, subliminally reinforcing the quality feel of the website.
By creating a toolkit of page components, we provided Red Bull Advanced Technologies with the components to build up pages and post content in a way that maintains consistency. This enables their digital team to create powerful media-rich content quickly and easily.
Users can access the website using any device without compromising on the experience. The high quality feel of the website was carried across mobile, tablet and computer, maintaining high standards across all device types.
The Valkyrie project, originally codenamed AM-RB 001, is just the start. The website has been built with expansion in mind, enabling Red Bull Advanced Technologies to grow the website as their portfolio grows. For example, working with Land Rover BAR for the America’s Cup yacht race.