The International Floorball Federation (IFF) is the head organisation of world floorball, founded by Sweden, Finland and Switzerland in 1986.
IFF is growing quickly with 74 Member Associations and is today a full member of the International Olympic Committee. As part of IFF’s strategic vision, Skylab was approached to help modernise its digital presence and provide a platform for growth into the future.
This culminated with the launch of a new web platform on Floorball.sport, making IFF one of the first adopters of the Global Association of International Sports Federations (GAISF) .sport initiative.
Today we talk to Merita Bruun, the communication and anti-doping manager for the IFF. She is responsible for overseeing all internal and external communications for IFF and also prepares detailed communication plans, media reports and press releases. As the Anti-Doping Manager, she is responsible for the IFF Anti-Doping programme.
Marita, which new technologies has the IFF recently adopted?
We are using a new event management system called Eventello and we are active on the biggest social media channels (Facebook, Twitter, YouTube, Flickr and Instagram). Instagram is a good way for us to engage with our younger audience. We also have an IFF Events mobile app, which is updated before our biggest events, like the World Floorball Championships. For evaluating and monitoring our success on social media and how the events are communicated on digital media, we utilise Meltwater and Sprout.
What do you as an organisation do to engage with your members and fans?
We are active on social media. Instagram is the channel where our fans are very active (over 71k followers at the moment). We also send out regular newsletters and of course post news on the website. We aim to spread information both of our own activities and about the floorball development that takes place in different countries. As an International Federation, we do not meet our members that often face to face, but when we do, we hope to receive their input about different questions. During the next IFF Associations’ Meeting, we will, for example, organise IFF strategy workshops with our members.
Which new technologies are you looking to implement in IFF?
We are continuously following new trends and how the social media channels develop. We have not made any decision of what the next technology/channel will be, but we might need to update our statistical software in the near future, with game statistics from the events etc.
What role does Skylab play for you and IFF?
Skylab is our digital partner when it comes to developing our IFF website and building all the multisites for our big events.
Finally, what’s the next big thing for IFF?
The next big thing for the IFF is the upcoming Women’s World Floorball Championships that take place in Neuchâtel, Switzerland, December 7th – 15th 2019, with the world’s best 16 teams.
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