Website redesign to showcase the best of British talent
The British Paralympics Association (BPA) got in touch with us on the back of our previous work with major sporting organisations such as British Swimming, Round The World Yacht Race and Manchester United.
The brief was to develop a website that would represent the organisation’s brand and values while stirring up support for London 2012.
The redesign featured striking athlete imagery, passionate quotes and bold British colours, conveying talent, pride and determination for the 2012 Paralympic Games. Visitors could learn all about the diverse world of Paralympic sports from archery to wheelchair rugby.
The site is packed with athlete profiles, event information and image galleries, plus background to the Paralympic Games, ParalympicsGB and the British Paralympics Association.
“Skylab has designed a site that showcases the best of British talent in the build-up to this summer’s Paralympic Games, and whether visitors are looking to get involved or simply learn more, we hope they will enjoy using the site.”
Jane Jones, Marketing & Communications Director
British Paralympic Association