OVERVIEW

The prelims

Sport England’s strategy, ‘Towards An Active Nation’ advocates a customer-focused approach delivering sport to the physically inactive. Swim England’s Just Swim initiative targets lapsed swimmers in order to get them swimming again and being healthier and happier.

Skylab was tasked with delivering the digital proposition for Just Swim, namely Swim England’s first cross-platform mobile app.

DASHBOARD

The heats

Once users begin logging swims in their personal diary, they can view their progress in the dashboard. Users can compare calories burned, swim times and distance swum with previous weeks, months and years.

GOALS

Showing off

Users can set themselves challenges such as burning off the equivalent of a Saturday night takeaway or even swimming the distance of a half-marathon through the goal setting feature. Once completed, each success can be shared on social media.

INTERCOM

Observed swims

Intercom is a customer engagement platform. By integrating the platform into the app, and through a process of incrementally iterated releases, we were able to gather feedback from a group of beta testers during the early stages of the app’s development.

We are continuing to use Intercom in order to gather insight into the app’s usage, helping us to identify new features and enhancements.