BRITISH MOUNTAINEERING COUNCIL
OVERVIEW
The British Mountaineering Council (BMC) promotes the interests of climbers, hill walkers and mountaineers and the freedom to enjoy their activities.The BMC offers a range of services to both members and non-members ranging from advice on mountaineering, crag locations and equipment to travel insurance and retail partner discounts.
The BMC wanted a solution to provide more dynamic, interactive and engaging content to their already growing audience levels. They needed a platform that would be both future proof and scalable and be able to deliver HD video content throughout the UK and beyond. Whether this is teaching and training materials for qualified climbing instructors or just some cool and exciting video content that would increase engagement and drive participation.
The typical bank of static imagery and articles is no longer enough to quench the thirst of today’s internet-ready audiences. The BMC needed a scalable platform built on a near-perfect reliable infrastructure delivering engaging video content to an audience that can be located anywhere around the world.
Ensuring the brand and the delivery of content is at everyone’s fingertips, whether you are looking up the best way to climb a crag or catching up on the best tips from the leading climbers.
the solution
In working with the BMC, Skylab developed BMC TV, which works seamlessly with the BMC marketing strategy to successfully integrate itself in showcasing the very best of what the BMC has to offer and membership features.BMC TV offers video content on topics such as:
This solution also offers features such as social sharing integration, high definition, mobile, web and tablet encoding allowing playback on all devices, sub-channels to organise content and more.
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