OVERVIEW
Let’s get ready to rumble
The International Boxing Association (AIBA) is the World Federation for boxing in all its forms in 200 countries, responsible for boxers from grassroots to elite competition.
Working in close partnership with AIBA on the digital strategy, we designed and built multiple websites both for the World Federation and for new competition formats AIBA Pro Boxing (APB) and World Series of Boxing (WSB), which offer a new career path for boxers around the world.
THE BRIEF
Fit for purpose
Self-manage all three sites through a single content management system.
Must be available in multiple languages and on multiple devices.
Enable fans and media to view live scores and schedules.
SCHEDULES AND LIVE RESULTS
The main event
Live boxing events generate large amounts of traffic. Therefore we had to engineer a fast, efficient and scalable cloud-based solution that would deliver live data without page reloads and without impacting site or database performance.
The easy to search fight schedule can be filtered by date, city and weight class and is further complemented by a live results feed.
BOXER PROFILES
Light as a feather
The websites are designed to promote individual boxers and teams, with highly-customisable boxer profiles, organised by weight-class and country. The profiles can include unique imagery, key profile text and other media.
MULTILINGUAL
Hola mundo!
The AIBA, APB and WSB websites are all available to users in either English, Spanish or Russian.
CONTENT MANAGED
The same, but different
The AIBA, APB and WSB websites were built to allow for ease of management without impacting on each website’s unique identity, content or features.
An easy to use CMS allows each site to be highly customisable, allowing for versatile plugin integrations and future scalability.
"Extremely happy..."
"Extremely happy..."
“On behalf of the entire boxing community, I am extremely happy that we have now set another milestone in the development of our beloved sport.”
Dr Ching-Kuo Wu
AIBA President
“The best possible experience…”
“The best possible experience…”
“Skylab has created a solution for AIBA that is responsive in design and gives users the best possible experience to learn about APB and its community on the site, whether they use a tablet, mobile or desktop device.”
Albina Krasnodemska
PR and Communications Manager, APB
CONTACT US
Let’s talk…
Do you have any digital goals, challenges or ideas you want to discuss?
We would be happy to have an informal chat and share our knowledge and expertise, with no obligation.
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