BADMINTON ENGLAND

Let battle commence

OVERVIEW

Anyone for doubles?

Badminton England is the National Governing Body for badminton, dedicated to promoting the sport, enabling more people to play badminton, as well as giving those with talent the opportunity to fulfil their potential.

THE BRIEF

The baseline

Create a cohesive community where players from across the country can find new opponents and compete to be the best.

Attract new players, retain existing players and grow the number of members.

Evidence participation in badminton and identify when and where they play.

SOCIAL MEDIA

Being sociable

Battle Badminton is a social platform whereby players can register for a Battle account, find new opponents, issue and accept challenges, get on court and enjoy sociable competitive badminton more often.

GAMIFICATION

It’s all in the game

Gamification is built into the system, with players competing to win matches, earn digital badges, gain points and rise through the ranks to try and stay on top of the leaderboard.

VIDEO PRODUCTION

A call to arms

In parallel with launching Battle Badminton, we produced a series of promotional videos to help launch the platform and drive awareness and engagement.

“Digital innovation…”

“Skylab has enabled badminton players from around the country to join a centralised community that improves the enjoyment of the game. Battle Badminton also provides an ideal hub for Badminton England to reach our grassroots community of players. With Skylab’s guidance and support we believe this is the kind of digital innovation necessary to bring our organisation closer to our fans and community.”

Simon Hughes, Head of Recreational Badminton

Badminton England

CONTACT US

Let’s talk…

Do you have any digital goals, challenges or ideas you want to discuss?

We would be happy to have an informal chat and share our knowledge and expertise, with no obligation.

hello@studioskylab.com

Call us on +44 (0)161 877 0004

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