Badminton England is the National Governing Body for badminton, dedicated to promoting the sport, enabling more people to play badminton, as well as giving those with talent the opportunity to fulfil their potential.
Battle Badminton is a social platform whereby players can register for a Battle account, find new opponents, issue and accept challenges, get on court and enjoy sociable competitive badminton more often.
Gamification is built into the system, with players competing to win matches, earn digital badges, gain points and rise through the ranks to try and stay on top of the leaderboard.
In parallel with launching Battle Badminton, we produced a series of promotional videos to help launch the platform and drive awareness and engagement.
“Skylab has enabled badminton players from around the country to join a centralised community that improves the enjoyment of the game. Battle Badminton also provides an ideal hub for Badminton England to reach our grassroots community of players. With Skylab’s guidance and support we believe this is the kind of digital innovation necessary to bring our organisation closer to our fans and community.”
Simon Hughes, Head of Recreational Badminton