Overview

The starting block

AquaZone was a quarterly magazine created by Swim England and circulated to members aged 9-16, targeting young swimmers, divers, synchro swimmers and water polo players.

Available only in print format, the publication was costly to produce and distribute.

RESEARCH

Testing the water

Before diving headfirst into production, we gained valuable insights into what members wanted from their magazine, via an online survey.

We learned that the main concerns about moving from print to online were the frequency and accessibility of content. Therefore it was clear that the new AquaZone would need to satisfy these concerns.

SECURE NETWORK

Safety first

We created a closed, secure social network, which ensured AquaZone would be a safe online environment where members could interact with their peers.

Working closely with Swim England, AquaZone obtained approval from the NSPCC’s Child Protection in Sport Unit (CPSU), with input from the Child Exploitation & Online Protection Centre (CEOP), which was a great endorsement for the successful delivery of such a high profile and important project.

SOCIAL NETWORK

Friendly rivalry

AquaZone is only accessible to competing Swim England members aged 9-16. Therefore users are able to like, share and comment on content, receive notifications from both Swim England and their chosen swimming club, as well as adding friends and showcasing achievements to their network.