Turn On Your Creativity is an online cookbook that creates a personalised and immersive experience for the keen cook, featuring inspirational recipes, how to videos and masterclasses by the best chefs in the industry.
MOBILE & TABLET
A fully responsive cookbook in your pocket, users can follow recipes and shop for ingredients on any device.
how to videos
Breville can seamlessly upload, encode, broadcast and share embeddable video content using our MediaTank video platform.
PERSONALISED COOK BOOK
Users can collect their favourite recipes and videos in a personalised scrap book of ideas.
Social sharing allows recipes to be shared quickly and easily with friends and family.
Search by main ingredient, cuisine, course, cooking time or even difficulty to find recipe inspiration.
Data capture is provided through member account creation and email newsletter signups, allowing Breville to know who their users are and to keep in contact with them.
“Skylab’s delivery of Turn On Your Creativity moves us into a digital space that provides significant benefits including the ability to be managed in-house, the ability to grow and serve as a platform for delivering high quality content.”
James Sizer, Communications Manager