A global leader in the car aftercare market, Holt Lloyd International had a limited digital presence. Not only were their brands and products under-represented but they were lacking the ability to communicate their values of quality, integrity and service to an online audience.
fit for purpose
We delivered a suite of websites comprising of the Holts corporate site, as well as websites for each of their key brands including Prestone, Redex, Holts and Simoniz.
The newly designed and built websites were fully responsive. Therefore not only did they work natively on mobile, tablet, laptop and desktop devices but they also improved functionality and usability, with particular focus on ease of navigation.
To retain each brand’s unique identity and to allow for customisable content, we built the websites using a WordPress multisite installation. This solution allows for versatile plugin integrations, scalability and is easy to manage.
Also, the multisite solution, combined with translation tools, means we can work together with Holts to set up international websites and extend the reach of their brands, as and when required.
Bringing Holts right up to date, the websites also feature video instructions and demonstrations using our powerful MediaTank video platform.
A newly created Paint Match Pro application allows customers to find the perfect paint colour match for their car, as well as find their local stockist. This powerful application provides a very effective and valuable service to customers, drives increased footfall to local stockists and contributes to increased sales.
“Skylab were recommended to us as a strategic, forward thinking agency who could help us reinvent ourselves digitally.
Over the last 2 years, Skylab have become a valued partner delivering a digital presence that we are proud of with Holts now being recognised as best in class by our customers.
Ben Johnson, Marketing Director
Holt Lloyd International
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